New Apps from B&N: What You Need to Know

This week, Barnes & Noble held a media event in its Union Square store. They shared a whole bunch of holiday-related stuff, including two new apps and a new online tool that may impact how readers buy books. The theme of all of these? Emulating the bookstore experience online. Here’s what …

What Is #Bookstagram?

I confess. I hadn’t heard this term until recently. But #bookstagram is something that you as an author need to know. What Is #bookstagram? You probably know what Instagram is. Well, #bookstagram is pretty much an offshoot of that. It’s essentially an Instagram hashtag used to denote a book-related picture. What’s …

Strategic Marketing for Authors

All authors need to do some form of marketing to get their books out there. But there’s a difference between generic marketing and strategic marketing for authors. Here’s what strategic marketing is, why it’s important, and how authors can put together a strategic marketing plan for their unique needs. What …

5 Steps to Adding a New Book to an Author Website

So you built that author website when you published your first book. Now you have a second (or third or fourth) coming out. Do you need to scrap that old site entirely? Probably not. Here are the five steps to updating your author website when you are adding a new …

Have E-Books Replaced Mass Market Books?

You probably remember the term “mass market books” or “mass market paperbacks.” But you also probably haven’t heard it in quite a while. There’s a reason for that. And that reason sits primarily in the e-book space. What Is a Mass Market Book, Anyway? People often used to confuse the term …

April Round-Up: 5 Author Reads Worth Your Time

April showers bring May flowers. Or, in this case, good author reads from April (will hopefully) bring some additional book sales this month. But seriously, here’s a recap of the five author reads you might have missed in April. Now’s your time to catch up. Can’t Miss Author Reads 1. How …

Author Page: 5 Sites You Should Consider Having One On

I often hear the term “author page” thrown around by clients as something they should have. I think it’s important that I first define what an author page is — and why it’s not the same thing as an author website. The term author page refers to one page on the …

Vanity Publishing and Self Publishing: What’s the Difference?

Unless you’ve been living under a rock for the last decade, you know a fair amount about self publishing. And if you’re over the age of 40, you probably have heard about vanity publishing as well — and likely not in a positive way. Just the name itself is awful …

How Do You Track Book Sales?

So you have an author website. And you, of course, have links to buy your book through your website (or at least I hope you do!) But how do you track book sales? In other words, how do you know if people are actually clicking on those links? And how …

Group Blogs: The Hows and Whys for Authors

So you know you should blog to promote your book. But you worry it will be a waste of your time and effort. The solution? Group blogs. Why Authors Should Consider Group Blogs First, let’s define group blogs. These are individual blogs on specific topics that have multiple authors, each contributing …