Should You Sell Your eBook Through Your Website?

I often deal with authors who are struggling with the issue of whether or not to sell their book themselves: be it an ebook or a paper book. As always, there are benefits and drawbacks of each. Hats off to Gary McLaren, author of “The Indie Author’s Guide to Publishing …

A Great Video About Websites for Authors

Kudos to FreePublicityGroup.com for creating this great video with some wonderful points about building author website. In short, it very much illustrates a point I’ve been making for years: it takes a lot more than just good design. Watch the video below for some more helpful advice:

5 Book Marketing Mistakes That Cost You Sales

I came across a GREAT blog post today by author marketing guru Judy Cullins. Here are some of the highlights, quoted directly from the post… ————— Most authors sell only 200 self-published books. … In my 25 years of book coaching, so many clients don’t do the homework (actions) necessary …

Why a Writer Needs to Be More Than a Writer

I came across this excellent blog entry today. Its name says it all: The 8 Jobs of Modern Writers. For the purpose of this blog entry, I’m not going to focus on the editing or the accounting that goes along with writing. No, I’m going to focus on the marketing …

Getting Media Attention for Your Book

So you have a book and a website. You may even be getting some great feedback on them. But how do you go from a few people telling you that you’re a great writer to actually being a successful author? Thanks to browsing a few conversations within author groups, I …

How Book Marketing Is Being Turned Upside Down

I just read a great post by Mark Coker, founder of Smashwords, on rethinking book marketing. It sums up why marketing a book today is completely different from decades ago, and offers tips and advice for updating your marketing strategy to reflect today’s market. First, he bases his ideas on …

5 Ways Authors Can Benefit From e-Commerce Strategies

I came across an article today in my trusty Internet & Marketing Report magazine. On the surface, this piece, with the subtitle “Best ways to improve product page results by year-end,” doesn’t seem to have much to do with authors. It’s really written for people who run e-commerce websites with …

Blogging Tips from a Bestselling Author

This is a great read for all authors. Whether you’re planning to blog, having trouble figuring out what to blog about, or hoping to draw more readers to your blog (which covers practically everybody), don’t miss this article by Peter G. James Sinclair on achieving blogging success: http://www.problogger.net/archives/2011/11/06/what-i-learned-as-a-bestselling-author-that-can-equip-you-for-blogging-success/

Are Authors Feeling Discouraged?

I came across a conversation on LinkedIn today. Just the title of the topic of discussion says it all: Internet blogging, social networking et al has no effect on sales for 99% of new self published writers well certainly not for this one. Agree? Sadly enough, most of the people …

Author Success Story: Mark Hamel

This week, we feature another author who has drawn a great deal of traffic to his website. His name is Mark Hamel, and he’s the author of Kaizen Event Fieldbook. Most of us won’t understand a word of the book. But that’s okay, because what we really need to know …