I’ve written posts before about the options for building online shopping carts for authors. But there’s some news this week that gives authors yet another way to sell their books online. Lulu.com, one of the industry leaders in the self-publishing and selling of e-books, launched a new e-commerce platform this week. Their site underwent many […]
A New Option for Author Website Shopping Carts Read More »
Given the fact that I make a living building author websites, it’s not surprising that I firmly believe in their importance. You hear a lot of people today shunning websites for social networking and/or apps, but I think they’re missing the boat. Thankfully, I was reminded this morning that I’m not alone in feeling this
Why You (Still) Need an Author Website Read More »
It’s one of the greatest challenges of an author website: keeping it both active and interactive. It’s easy to just build a site with your bio, your book descriptions, etc…. But why would a reader continue to come back to a site like that? That’s where interaction comes in. It’s important that an author continue
4 Ways to Make Your Author Website Interactive Read More »
I read another great piece in Internet and Marketing Report today. This article focused on the most common mistakes people make using — or not using — social media. I’m going to relay some of this information, putting an author slant on it, of course. Mistake #1: Waiting too long to get started Are you
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Just last week, I posted a blog entry about the various options you have for selling your book online. One of those options was PayPal. Well, sure enough, news broke late last week that may change things a bit … at least if your book is a little bit racy. According to msnbc.com’s Technolog, “In
Warning! PayPal May Be Censoring Your Book Read More »
We build author websites all the time, and every one of them (at least for an author who already has a book published) includes one or more links to “buy the book.” After all, that’s one of the primary goals of an author website, right? However, selling books online isn’t as cut and dry as
3 Options for Selling Your Books Online Read More »
I came across a great post today (which I found through an author group on LinkedIn) on BookBuzz. It lists the 12 essentials to an author platform. But for the purpose of this blog, I’m going to pull out all of the things related to the online experience, since that’s the focus of what we
The 4 Online Secrets to a Successful Author Platform Read More »
I must start this post with a confession: I come from a web content background. I was working on website content development and content strategy back in the 1990s. A lot has changed since then, but one thing hasn’t: content still is the staple of the internet. I’ve told my nonfiction authors time and time
The Key to a Successful Nonfiction Author Website? Content, Content, Content Read More »
The short answer? As little as possible. We know that you want to make money off of your book. But before you can become a bestselling author, you have to create a little buzz for yourself. The best way to start doing that is to allow people to read your book for dirt cheap. If
How Much Should You Charge for Your E-Book? Read More »
Everybody wants to spread the word about their book. And getting good reviews is the best way to do that. But getting your book reviewed isn’t always easy. Or cheap. Here are some ideas on how to improve your chances of getting kick-ass book reviews. 1. Reach out to bloggers. This is one of the
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