Authors: SEO Blog Posts in 3 Easy Steps

I’ve written many, many times about why authors should be blogging. One of the main reasons? Search engine optimization. Let me explain. Authors — especially nonfiction authors — should be regularly posting blog entries. Each one of those entries should be optimized for the proper search term — something that …

3 Reasons Why SEO Might Not Lead to Book Sales

I had a conversation with a client yesterday. He was wondering why the search engine optimization campaign we launched just last month wasn’t leading to the skyrocket in book sales that he had hoped. There were several points I had to make to try and lift his spirits. And I …

6 Common Misconceptions About Search Engine Optimization

Search engine optimization (SEO) seems to be a theme this week with my clients. Some wanting to start doing it. Some asking questions about it. Others just completely misunderstanding it. For instance, I had a client earlier this week who asked me to redirect a second URL that she’d purchased …

7 Easy (and Free) Ways to Drive Traffic to Your Author Website

So your author web site is launched. Congratulations! But the work is just beginning. Because what good is a website if no one is visiting it? Here are some simple ways to ensure that your website gets looked at… Amass a list of contacts. It should include as many people …

SEO vs. SEM for Authors

I have worked with many authors who ask me about search engine optimization. Many aren’t sure what the difference is between SEO and SEM/Google Adwords, another service we author. So hopefully this post will clear things up a bit. First, here are the simple definitions of each one: Search engine …

A Common Author Sin

Most authors know that they need to build a writer website in order to properly promote themselves and their books. But too many authors build a website and then don’t bother to tell people about it. Big mistake! Get your domain name out there. Get people to link to your …