Go on a Blog Tour

Remember in the old days when authors used to go on book tours to promote their books? That’s sooooooo 20th century. Now, authors can accomplish the same goals without leaving their living rooms. Yes, book tours have morphed into blog tours. So what’s a blog tour? It’s basically an author …

The Dos and Don’ts of Amazon.com Book Reviews

It’s common sense that having lots of rave reviews of your book on Amazon can increase book sales. But what’s the best way to get those reviews on there? Here are some do’s and dont’s: Do send out an email to your full list of contacts, announcing when your book …

7 Easy (and Free) Ways to Drive Traffic to Your Author Website

So your author web site is launched. Congratulations! But the work is just beginning. Because what good is a website if no one is visiting it? Here are some simple ways to ensure that your website gets looked at… Amass a list of contacts. It should include as many people …

Building a Long-Term Relationship With Your Readers

For some authors, the main goal of building a writer’s website is to sell their book. But I encourage most authors to think a little more long-term than that. Because one of the best things you can do with an author website is to make it a long-term destination for …

Marketing Fiction Books on the Web

There was an interesting article in Publishers Weekly earlier this month that I thought I would share. It’s an interview with a variety of publishers and marketing executives dealing with how they market their fiction books, with a focus on their online efforts. You can read the full article, but …

3D Author Promo Videos

Here’s another online author marketing tip from our friend Michael Volkin at Social Networking for Authors… I have been getting better and better at creating author promotion videos to help authors have a professional presence online.  Check out a couple videos I have recently created: http://www.sellatonofbooks.com/author_video_promotion.html By and large the …

Building an Amazon Author Central Profile

For several years now, Amazon has had a feature called “Author Central Profile.” You may or may not have heard of it. That doesn’t say much about it, does it? But there are two big reasons why you should build a profile: First, it’s free (can’t beat that). Second, Amazon …

Free Ways to Use Social Media for Book Promotion

Thanks to a blog entry from a graduate assistant at the Masters in Fine Arts – Literary Fiction & Nonfiction program at Southern New Hampshire University (Writing in the SNHU-MFA), I came across the website of an author who really is using social networking to her advantage … even before …

The ‘Musts’ of an Author’s Website

No two author websites are the same. But there are certain things that should be on every site. Notice I say “should be” … Search the web and you’ll find some authors’ websites that are missing some crucial information! While I’m a big supporter of making every author’s website unique, …

Interesting (though outdated) News

Here are some of the relevant author news stories that we had on the SmartAuthorSites.com website before we launched this blog. Some of it is still very relevant, so you might want to check it out. We will be adding links to and commentary on  new and interesting news stories …