10 Creative Ways to Build Buzz About Your Book

I belong to several author groups on LinkedIn. I love offering tips and advice to authors who are just starting out (usually, advising them to build a website and/or start blogging). However, I also get a lot of great ideas from those groups, too. After all, there’s nothing like authors …

5 Ways to Get Your Posts “Shared” on Facebook

Did you know that Facebook “shares” is the most popular way to drive traffic to your author website or blog? Yup … according to the most recent statistics, people visit a website more often because a link was shared by a friend than as the result of a Google search. …

3 Ways to Use Your Website to Sell Your Book … Before You Even Write It

Aren’t we all secretly authors? Some of us have already published books, others are working on books. But the majority of us are just thinking about the book that we dream of writing, be it a novel or an autobiography. Regardless of your status, there are tons of things you …

6 Must-Have Plug-ins for an Author Website or Blog

We build all of our author sites on WordPress. And if you’re familiar with WordPress, you know that it’s all about plug-ins. They’re what turn a flat site into a dynamic one. They’re how you integrate SEO and social networking into static text. Here is the list of plug-ins that …

5 Most Common Social Media Mistakes Authors Make

I read another great piece in Internet and Marketing Report today. This article focused on the most common mistakes people make using — or not using — social media. I’m going to relay some of this information, putting an author slant on it, of course. Mistake #1: Waiting too long …

How Do You Drive Content to Your Author Website or Blog?

Someone started a conversation about this on LinkedIn a few days ago. The question was very simple: How does one really get people to go to their web site so they can follow their blogs? I thought it would be valuable to compile some of the responses. I will continue …

The 4 Online Secrets to a Successful Author Platform

I came across a great post today (which I found through an author group on LinkedIn) on BookBuzz. It lists the 12 essentials to an author platform. But for the purpose of this blog, I’m going to pull out all of the things related to the online experience, since that’s …

New Tool Tracks Social Media Book Data

Everyone wants their book mentioned all over the world of social media. After all, the more you’re talked about through blogging, Facebook, Twitter, LinkedIn, etc… the more exposure you and your book will get. That can only be a good thing. But how do you keep track of how the …

How Successful Authors Are Promoting Their Books

A GREAT article was released over the weekend in the Houston Chronicle. In it, they covered a variety of authors and the creative things each of them are doing to promote their books. Here are some highlights … don’t be afraid to steal ideas! Kayt Sukel Author of Dirty Minds: …

Penguin Group Snags Author Off Online Pool

According to the NY Times, “Penguin Group USA has plucked its first author from its new electronic slush pile.” Slush pile? Really? Do they have to be so snobby in referring to it? Regardless, this is yet more encouraging news for authors who are trying to get themselves known as …