Building a Long-Term Relationship With Your Readers

For some authors, the main goal of building a writer’s website is to sell their book. But I encourage most authors to think a little more long-term than that. Because one of the best things you can do with an author website is to make it a long-term destination for …

Marketing Fiction Books on the Web

There was an interesting article in Publishers Weekly earlier this month that I thought I would share. It’s an interview with a variety of publishers and marketing executives dealing with how they market their fiction books, with a focus on their online efforts. You can read the full article, but …

3D Author Promo Videos

Here’s another online author marketing tip from our friend Michael Volkin at Social Networking for Authors… I have been getting better and better at creating author promotion videos to help authors have a professional presence online.  Check out a couple videos I have recently created: http://www.sellatonofbooks.com/author_video_promotion.html By and large the …

Free Ways to Use Social Media for Book Promotion

Thanks to a blog entry from a graduate assistant at the Masters in Fine Arts – Literary Fiction & Nonfiction program at Southern New Hampshire University (Writing in the SNHU-MFA), I came across the website of an author who really is using social networking to her advantage … even before …

How Interactive Should a Book Website Be?

Author Anna McPartlin is doing something very interesting with her website for the book “So What If I’m Broken.” She’s actually allowing readers to interact with her characters in cyberworld. The feature is being promoted as “A book that talks back.” Anna says, “What is really exciting is that readers …

Want to Get FREE Publicity for Your Books? Try Pitch Rate

Another marketing tip from our friend Michael Volkin at SellaTonofBooks.com As an author you are considered an expert in the field in which your book is written.  The press is always looking for experts to interview, especially during a timely news release. For example, my book on Social Networking for …

Author Takes Twitter to a New Level

An interesting article on PW.com yesterday talked about a new crowd-sourced short story on Twitter. Fantasy writer Neil Gaiman is starting the story, and fans can continue it with their own 140-character contributions. BBC audiobooks will eventually compile the full story based on the reader contributions (they’re expecting about 1,000) …

Use FriendFeed to Find a Ton of Customers

This is our first (of many) social networking tips from Michael Volkin. More details on him below… FriendFeed.com is a website that in one place aggregates your friend’s (or potential customer’s) streams from across different social sites. In other words, from one user, you can view real-time updates from Twitter …