Identifying Your Target Reader: Tips for Authors

It’s true. Writing is a business. That’s especially the case in today’s world of sell-it-yourself self-publishing. So as a business person, you need to put on the thinking cap of a business executive. First task? Identifying your target reader. Just as the people who founded Pepsi Cola, Hasbro or Amazon mapped out …

Marketing Your Books Through Current Events

Quick. Check out Google Trends. What do you see? In case you’re not aware of Google Trends, it’s the branch of Google that shows you which search terms are being entered the most right now. And what is the thread that always seems to carry through each and every one of them? That …

Our 5 Most-Read Blog Posts in 2015

A new year has begun, and with it will come a whole new batch of blog posts — chock full of advice, the latest news in the industry and more. But first, feast on our most-read blog posts of 2015. Please note that not all of these were published in …

One Author Social Media Campaign Gets Creative

Social media is an important key to an author’s success. That’s especially true for fiction authors, since most readers don’t find their next read by searching on Google; they find it after they’re exposed to it through their social circles. Hence, the need for an author social media campaign. But one of …

Creating a Social Media Hashtag Campaign to Promote Your Book

Here’s an interesting idea for promotion of your book … tie a social media hashtag campaign to it. How would you do that? Well, start by following the idea currently being executed by Random House Children’s Books in conjunction with the ASPCA as an offshoot of the new, bestselling Dr. …

5 Free or Almost-Free Ways to Market Your Book

We build websites for authors. And no, we don’t build them for free. But that doesn’t mean that we can’t provide authors with lots of ideas about other ways they can market their books at little to no cost. Based on what I’ve heard from authors in the decade I’ve …

5 Ways to Go From an Author to an Authorpreneur

Have you heard the term authorpreneur? If not, it’s time that you did. Because in today’s world of publishing, just being an author isn’t enough. In the old days, writers were just that: writers. They would write their books, and publishers would pay them a hefty advance. Then the publishers …

Author Marketing: 5 Things to Do (and 5 Things NOT to Do)

Author marketing is kind of an oxymoron. After all, if you’re a good writer, chances are that you’re not a professional marketer. And in today’s publishing world, authors have to do their own book promotion. That creates quite a challenge. With that in mind, here are five things authors should …

A Social Network for Authors … From Down Under

Does Facebook have a new rival in the author community? They do if Melbourne-based publishing startup Tablo has anything to say about it. And you don’t need to be a resident of Australia to participate. According to ITWire.com, Tablo was founded by 21-year-old Ash Davies (yikes! 21???), who recently completed …

5 Signs an Author Is Ignoring His/Her Website

An author writes a book. An author builds a website to promote that book. A year or two passes. The author starts ignoring the website. It becomes like a “portfolio” — somewhere that he may send people if they’re interested, but not something that he things about all that often. …