5 Things CoverCake Has Taught Me About Books and Social Media

For the past few months, Publishers Weekly has been printing a monthly report from CoverCake about the most talked about books in social media. And these lists (and the corresponding analysis) have taught me a thing or two! First, here’s how CoverCake describes itself: At CoverCake, we are focused on …

Author Social Media Tip: Know Your Audience!

I was on the phone with an author yesterday who asked me a question: “What’s the best social networking site for authors?” My response? There is none. Now, that doesn’t mean that social networking doesn’t work for authors. On the contrary, it has become an essential part of an author’s …

9 Creative Ways for Authors to Help One Another

There are thousands — if not millions — of authors out there trying to make a name for themselves. Most of them have very little in terms of publicity agents, marketing experience, etc… So they’re basically fighting an uphill battle. That’s why so many authors are looking for ways to …

5 Ways to Integrate Social Media Into Your Author Website

You might love social media. You might hate social media. But there’s one thing you can’t deny: it’s practically a necessity in today’s world of author marketing. So how can you integrate social networking tools into your author website without creating even more work for yourself? Here are some ways …

5 Secrets to Driving Traffic to Author Websites

“If you build it, they will come.” That may be a great slogan when it comes to baseball fields, but it’s definitely not true when it comes to websites. In fact, I’ve worked with a multitude of authors who have launched author websites, expected to see thousands of visitors, and …

Why (and How) Authors Should Build LinkedIn Profiles

I know. You’re probably cringing. Because after all this advice that you’ve been getting about blogging and building presences on Facebook, Twitter, Pinterest, GoodReads, etc… the last thing you probably want to hear is about why you should dedicate a little time to LinkedIn. But that’s what I’m about to …

Breaking News: Amazon.com to Acquire Goodreads

For those of you who think Amazon is about to take over the world, get a load of this … ————————— SEATTLE–(BUSINESS WIRE)– Amazon.com, Inc. (AMZN) today announced that it has reached an agreement to acquire Goodreads, a leading site for readers and book recommendations that helps people find and …

Author Success Story: Allie Phillips

I’ll confess: I love Allie Phillips. Not only is she one of the kindest, politest people I’ve ever worked with, but she dedicates a chunk of her time to protecting animals: a very noble cause. So I was beyond thrilled when I noticed that, in a recent month, Allie got …

Is An Author’s Platform Now A Prerequisite?

I chimed in to a discussion on LinkedIn last week with this very same title: Is An Author’s Platform Now A Prerequisite? Little did I know just how much commentary there was going to end up being. A few people had commented before I found the post, saying that they …

Author Success Story: Clare O’Donohue

Clare O’Donohue is a published author with multiple book series under her belt. She’s also a savvy marketer of her own work; Clare regularly gets over 500 visitors to her website, ClareODonohue.com, every month. So how does she do it? Here’s what she had to say… Who built your website? …