One Author Social Media Campaign Gets Creative

Social media is an important key to an author’s success. That’s especially true for fiction authors, since most readers don’t find their next read by searching on Google; they find it after they’re exposed to it through their social circles. Hence, the need for an author social media campaign. But one of …

5 Things CoverCake Has Taught Me About Books and Social Media

For the past few months, Publishers Weekly has been printing a monthly report from CoverCake about the most talked about books in social media. And these lists (and the corresponding analysis) have taught me a thing or two! First, here’s how CoverCake describes itself: At CoverCake, we are focused on …

5 Ways to Integrate Social Media Into Your Author Website

You might love social media. You might hate social media. But there’s one thing you can’t deny: it’s practically a necessity in today’s world of author marketing. So how can you integrate social networking tools into your author website without creating even more work for yourself? Here are some ways …

Which Social Media Site Is Best for You (and How to Use It Best)

You’ve probably been bombarded with advice on how to use social media to promote yourself and your book. Everyone is touting the benefits of Facebook, Twitter, LinkedIn, Pinterest, etc… But who in the world has the time to utilize each of these to their maximum benefit? I know I don’t… …

3 Ways to Use Your Website to Sell Your Book … Before You Even Write It

Aren’t we all secretly authors? Some of us have already published books, others are working on books. But the majority of us are just thinking about the book that we dream of writing, be it a novel or an autobiography. Regardless of your status, there are tons of things you …

6 Must-Have Plug-ins for an Author Website or Blog

We build all of our author sites on WordPress. And if you’re familiar with WordPress, you know that it’s all about plug-ins. They’re what turn a flat site into a dynamic one. They’re how you integrate SEO and social networking into static text. Here is the list of plug-ins that …

5 Most Common Social Media Mistakes Authors Make

I read another great piece in Internet and Marketing Report today. This article focused on the most common mistakes people make using — or not using — social media. I’m going to relay some of this information, putting an author slant on it, of course. Mistake #1: Waiting too long …

How Do You Drive Content to Your Author Website or Blog?

Someone started a conversation about this on LinkedIn a few days ago. The question was very simple: How does one really get people to go to their web site so they can follow their blogs? I thought it would be valuable to compile some of the responses. I will continue …

New Tool Tracks Social Media Book Data

Everyone wants their book mentioned all over the world of social media. After all, the more you’re talked about through blogging, Facebook, Twitter, LinkedIn, etc… the more exposure you and your book will get. That can only be a good thing. But how do you keep track of how the …

How Successful Authors Are Promoting Their Books

A GREAT article was released over the weekend in the Houston Chronicle. In it, they covered a variety of authors and the creative things each of them are doing to promote their books. Here are some highlights … don’t be afraid to steal ideas! Kayt Sukel Author of Dirty Minds: …