It has been an interesting topic of conversation over the last few weeks: “The End of Social Media?” And while that’s a little dramatic (and we aren’t about to say that authors should stop using Facebook, Twitter and LinkedIn — that’s practically career suicide nowadays!), it may be time to start thinking about what you’re […]
Is Social Media on the Decline? Read More »
I find myself overwhelmed with the variety of social networks an author can use to promote him or herself. Quality blog posts on my official site should take priority — should represent my writing completely — however, in the online popularity game of celebrity status (i.e. the more networks your name is on the better)
Tweeting Benefits For Authors Read More »
One of the best things an author can do through an online presence — be it a website or social networking — is build followers. This becomes your ready-made marketing list — people you can pitch your book to, inform of your next book, and share your success stories. How many followers you have can
4 Reasons a Reader Will Become a Follower Read More »
Okay, it’s not like me to write a headline that’s a play-on-words (in fact it’s generally a web no-no). But I couldn’t resist 🙂 The purpose of this post is to point out how the time of day that you choose to do things on the web can make a world of difference. So next
Authors: ‘Time’ Is of the Essence Read More »
I had a funny conversation with my 14-year-old step-daughter recently. I asked her to email me a photo that she’d taken. She looked at me like I was insane. Her plan was just to upload her pictures to Facebook. In fact, she told me that she never sends emails. She doesn’t even know how to
Why Email Newsletters Are Still Important Read More »
There are lots of companies that say they can market your book online. And maybe they can. But what they fail to tell you is that there’s not one standard formula that works for all authors. Marketing a teen horror novel is very, very different from trying to sell copies of a self-help book about
Marketing a Fiction Book vs. Marketing a Nonfiction Book Read More »
Ask any reader and they’ll probably say that one of the reasons they visit an author website is to learn more about the author. They want to get a peek into who the author is as a person. But how do you know what to share? How do you get personal … but not too
Getting Personal on Your Author Website Read More »
In previous blog posts, I’ve discussed why it’s never too early to get your author website and online presence going. In fact, I’ve claimed that having those pieces in place can actually help you get published, because it gives you a leg up over the competition. And now I have an editor backing me up.
It’s Never Too Early for An Author Website (Right From An Editor’s Mouth) Read More »
I have had so many authors ask me this question: What in the world would I tweet about? And that’s from those who know what tweeting is, which isn’t everyone. So I thought I’d take this opportunity to talk about tweeting and how it can help an author promote him or herself. For those of
Tweeting Tips for Authors Read More »
So your author web site is launched. Congratulations! But the work is just beginning. Because what good is a website if no one is visiting it? Here are some simple ways to ensure that your website gets looked at… Amass a list of contacts. It should include as many people as possible — anyone you
7 Easy (and Free) Ways to Drive Traffic to Your Author Website Read More »
