web 2.0

Authors: Consider Offering an Online ‘Prequel’ and ‘Sequel’

I read this great article in Publishers Weekly about a bestselling YA author, Michael Grant, and the incredible multimedia marketing campaign that his team is launching. Here’s a description of it: GoBZRK is a six-month-long interactive transmedia prequel to Grant’s novel; it began in August and uses everything from multiple Web sites to social media,

Authors: Consider Offering an Online ‘Prequel’ and ‘Sequel’ Read More »