4 Ways to Create Compelling Content

I came across an article in my trusted Internet and Marketing Report magazine. In it, the manager of Brand Marketing for Gap clothing, Samantha Willems, was asked how to create good Facebook content and boost engagement. Her answers were good, but what struck me was that they’re relevant to far …

5 Most Common Social Media Mistakes Authors Make

I read another great piece in Internet and Marketing Report today. This article focused on the most common mistakes people make using — or not using — social media. I’m going to relay some of this information, putting an author slant on it, of course. Mistake #1: Waiting too long …

New Tool Tracks Social Media Book Data

Everyone wants their book mentioned all over the world of social media. After all, the more you’re talked about through blogging, Facebook, Twitter, LinkedIn, etc… the more exposure you and your book will get. That can only be a good thing. But how do you keep track of how the …

Why You Should Consider an Author Podcast

Remember when blogging was all the rage for authors? Well, it still is an essential (I recommend that all authors blog), but it seems that the latest version of blogging is in the form of audio. They’re podcasts. According to an article in Publishers Weekly, more and more authors are …

Penguin Group Snags Author Off Online Pool

According to the NY Times, “Penguin Group USA has plucked its first author from its new electronic slush pile.” Slush pile? Really? Do they have to be so snobby in referring to it? Regardless, this is yet more encouraging news for authors who are trying to get themselves known as …

Getting Media Attention for Your Book

So you have a book and a website. You may even be getting some great feedback on them. But how do you go from a few people telling you that you’re a great writer to actually being a successful author? Thanks to browsing a few conversations within author groups, I …

Are Authors Feeling Discouraged?

I came across a conversation on LinkedIn today. Just the title of the topic of discussion says it all: Internet blogging, social networking et al has no effect on sales for 99% of new self published writers well certainly not for this one. Agree? Sadly enough, most of the people …

Changes to Facebook and How They Will Affect You

It’s one of the most annoying things about Facebook: the “higher ups” just keep changing the way it works. From privacy settings to profiles, just when you think you have this Facebook thing figured out, the rules change on you. Thankfully, there are plenty of people following Facebook and keeping …

Authors: Consider Offering an Online ‘Prequel’ and ‘Sequel’

I read this great article in Publishers Weekly about a bestselling YA author, Michael Grant, and the incredible multimedia marketing campaign that his team is launching. Here’s a description of it: GoBZRK is a six-month-long interactive transmedia prequel to Grant’s novel; it began in August and uses everything from multiple …