3 Ways to Use Your Website to Sell Your Book … Before You Even Write It

Aren’t we all secretly authors? Some of us have already published books, others are working on books. But the majority of us are just thinking about the book that we dream of writing, be it a novel or an autobiography. Regardless of your status, there are tons of things you …

6 Ways to Turn Site Visitors Into Readers

Talk about a chicken-and-egg situation. You have to design and build a website. You also have to get traffic there. Which should you do first? Which is more important? Well, they’re equally important. And obviously building the site should come first. But here’s the catch: if you don’t build it …

4 Ways to Make Your Author Website Interactive

It’s one of the greatest challenges of an author website: keeping it both active and interactive. It’s easy to just build a site with your bio, your book descriptions, etc…. But why would a reader continue to come back to a site like that? That’s where interaction comes in. It’s …

The Key to a Successful Nonfiction Author Website? Content, Content, Content

I must start this post with a confession: I come from a web content background. I was working on website content development and content strategy back in the 1990s. A lot has changed since then, but one thing hasn’t: content still is the staple of the internet. I’ve told my …

3 Ways to Make the Most of Facebook

Most authors today are well aware of the fact that it’s almost a must to have a Facebook presence. But what most authors don’t know is exactly how to measure their performance on Facebook. In other words, how do you know that the time you’re putting in to social networking …

How to Become a Bestselling Author

I thought that title might get some attention. But seriously, a client sent me a link a few days ago to an article titled How I Became a Best-Selling Author, posted on Yahoo Finance. Here are some of the highlights from the article, which follows one woman’s “unlikely road to …

A Great Video About Websites for Authors

Kudos to FreePublicityGroup.com for creating this great video with some wonderful points about building author website. In short, it very much illustrates a point I’ve been making for years: it takes a lot more than just good design. Watch the video below for some more helpful advice:

5 Book Marketing Mistakes That Cost You Sales

I came across a GREAT blog post today by author marketing guru Judy Cullins. Here are some of the highlights, quoted directly from the post… ————— Most authors sell only 200 self-published books. … In my 25 years of book coaching, so many clients don’t do the homework (actions) necessary …

Why a Writer Needs to Be More Than a Writer

I came across this excellent blog entry today. Its name says it all: The 8 Jobs of Modern Writers. For the purpose of this blog entry, I’m not going to focus on the editing or the accounting that goes along with writing. No, I’m going to focus on the marketing …

Authors: Repetition Is Okay!

I can’t tell you how many times I get comments from authors about wanting to remove the repetition on their website’s homepage. But why? In some cases, repetition is a good thing. Here’s an example: we might have a picture of the book cover on the homepage with a link …