5 Author Website Goals (and How to Accomplish Them)

Talk to people in most fields and their goals are pretty clear. A restaurant owner wants to have a successful restaurant. An accountant wants to make a good living doing what he’s doing. But authors? It’s not so simple. Based on my experience, authors can have goals that range from …

5 Ways Authors Can Benefit From e-Commerce Strategies

I came across an article today in my trusty Internet & Marketing Report magazine. On the surface, this piece, with the subtitle “Best ways to improve product page results by year-end,” doesn’t seem to have much to do with authors. It’s really written for people who run e-commerce websites with …

Blogging Tips from a Bestselling Author

This is a great read for all authors. Whether you’re planning to blog, having trouble figuring out what to blog about, or hoping to draw more readers to your blog (which covers practically everybody), don’t miss this article by Peter G. James Sinclair on achieving blogging success: http://www.problogger.net/archives/2011/11/06/what-i-learned-as-a-bestselling-author-that-can-equip-you-for-blogging-success/

Are Authors Feeling Discouraged?

I came across a conversation on LinkedIn today. Just the title of the topic of discussion says it all: Internet blogging, social networking et al has no effect on sales for 99% of new self published writers well certainly not for this one. Agree? Sadly enough, most of the people …

We’re Listed Among the Best Author Websites!

What a nice surprise! Today, I stumbled across this article: Ten Author and Book Web Sites for Inspiration Sure enough, two of the websites that we built for clients are listed among their favorites: Gary Stromberg Yolanda Shanks There’s nothing as satisfying as having your work recognized … especially in …

Authors: Consider Offering an Online ‘Prequel’ and ‘Sequel’

I read this great article in Publishers Weekly about a bestselling YA author, Michael Grant, and the incredible multimedia marketing campaign that his team is launching. Here’s a description of it: GoBZRK is a six-month-long interactive transmedia prequel to Grant’s novel; it began in August and uses everything from multiple …

Search Engine Optimization MUSTS for Author Websites

Every author I speak to is different … in so many ways: Knowledge of SEO is one of them. I talk to some authors who have never heard of search engine optimization and don’t understand why it’s important. Others tell me that they’ve already written their metadata. Regardless of your …

Authors: Avoid the ‘Link Dump’

Most authors out there who have created a blog are trying every method possible to get traffic to it (see my blog entry last week on the subject). But here’s one method they shouldn’t be trying: link dumping. What is “link dumping?” It’s simply posting links to your blog post …

How to Drive Traffic to Your Blog: Ideas from Authors Themselves

I came across a discussion today on a LinkedIn group for authors. The conversation was started by the following question: How do you find people to read your blog – and on a consistent basis? Here are some of the responses I found to be most interesting. I hope you …

Author Success Story: Mark Hamel

This week, we feature another author who has drawn a great deal of traffic to his website. His name is Mark Hamel, and he’s the author of Kaizen Event Fieldbook. Most of us won’t understand a word of the book. But that’s okay, because what we really need to know …