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Vanity Publishing and Self Publishing: What’s the Difference?

Author Trends, In the Press

Unless you’ve been living under a rock for the last decade, you know a fair amount about self publishing. And if you’re over the age of 40, you probably have heard about vanity publishing as well — and likely not in a positive way. Just the name itself is awful (who thought that “vanity” was …

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I Want to Stop Blogging. Now What?

A Successful Author Website

I’ve been building websites for authors for over a decade. Many of them were built with blogs. So it’s not surprising that after all this time, I occasionally get the question, “I want to stop blogging. Is that okay? Will it hurt book sales?” Look, unless you are a professional blogger with a following in the …

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Author Tip Sheets: The Whys and Hows

Author Marketing Tips, Author Trends

You may have heard about an author tip sheet, sometimes called an author sell sheet. You may have even been told that you should have one. But what in the world is an author tip sheet? Let’s answer some of your questions. What Is An Author Tip Sheet? Think of an author tip sheet as a resume or …

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How Do You Track Book Sales?

Uncategorized

So you have an author website. And you, of course, have links to buy your book through your website (or at least I hope you do!) But how do you track book sales? In other words, how do you know if people are actually clicking on those links? And how do you know how many …

How Do You Track Book Sales? Read More »

Group Blogs: The Hows and Whys for Authors

Author Marketing Tips, Author Trends

So you know you should blog to promote your book. But you worry it will be a waste of your time and effort. The solution? Group blogs. Why Authors Should Consider Group Blogs First, let’s define group blogs. These are individual blogs on specific topics that have multiple authors, each contributing posts. So, in other words, …

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Selling Books Online: 5 Things You Need to Know

Author Trends

Okay, you’ve written your first novel and you’re interested in selling books online … so how do you actually go about that? Here are five basic tenets to help you get started selling books online… 1. It’s not that difficult to get a book listed on Amazon. Even if you didn’t publish your book through …

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5 Author Website-Related New Year’s Resolutions

A Successful Author Website

2016 is rapidly approaching, and with a new year comes new goals, new technologies and new promises. With that in mind, here are five things that authors might consider making their new year’s resolution. 1. I will blog/update my site regularly. There’s a reason this is the first potential resolution on the list. This is where I …

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5 Things Authors Can Learn From the 2015 Smashwords Survey

Author Trends, In the Press

Smashwords recently released the results of its annual survey. And the results are … well … interesting. If you want to read the full report, you can check it out on the Smashwords blog. But here’s a summary of what you, as an author, can take from the 2015 Smashwords survey. 1. Offering things for …

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November Round-Up: 5 Must Reads for Authors

In the Press

Can you believe we’re into the month of December already? In case you missed it, here are five must reads for authors that came out while we were all gobble gobble-ing. 1. The Savvy Self-Publisher’s Guide to NetGalley NetGalley — which enables authors and publishers to upload books and reviewers to request copies — can be …

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4 Ideas for Kick-Ass Author Website Content

A Successful Author Website

What kind of content do you have on your author website? Sure, you have a bio page, a book description, and a few killer book reviews. But is that what’s really going to woo readers? The best way to drive new traffic (i.e. potential readers) to your site is to create some kick-ass author website …

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