I stumbled across a conversation on LinkedIn today about a “call to action” page in a book. Now, I know a lot about calls to action on a website (sections of a site that direct you to take a specific action, like buy the book or sign up for the email list), but I haven’t […]
5 Creative Ways to Use a Book’s Call to Action Page Read More »
There’s nothing better for a new author than finding out that their book has been picked up by a book club. Not only does that mean his or her book will be read (and discussed) by everyone in the club, but it means that there’s some buzz starting to surround the book. Hopefully everyone in the book
4 Ways to Get Your Book in the Hands of Book Clubs Read More »
Blogging is something that I recommend nearly all authors do. But many of the people I speak with are unsure about how to start blogging, what to blog about, or why blogs may be helpful to them. With that in mind, here are 10 questions I frequently get about author blogs (and my responses, of course). What’s
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Have you heard the term authorpreneur? If not, it’s time that you did. Because in today’s world of publishing, just being an author isn’t enough. In the old days, writers were just that: writers. They would write their books, and publishers would pay them a hefty advance. Then the publishers would be the businesspeople —
5 Ways to Go From an Author to an Authorpreneur Read More »
Every up-and-coming author is looking for the same thing: a chance to reach a new audience, sell books, and ultimately become a bestselling author. But here’s something that might surprise you. Two or more authors in the same genre can actually help one another achieve those goals. If you, for example, are a mystery writer, and
Author Marketing Ideas: 5 Ways Writers Can Team Up Read More »
Video may not be the easiest type of content to produce for an author website. After all, it’s a whole lot easier for a writer to … you know … WRITE than it is to set up a camera, try to look nice, create a video, edit a video and then upload that video. But
5 Reasons Why (and How) to Include Video on Your Author Website Read More »
Query letters are a lot like resumes: People are always wanting to know how to write one that stands out from the pack. And most people don’t have a clue… Based on everything that I’ve read and heard from other authors, here’s what I’ve learned about how to write a great query letter…. 1. Start
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Author marketing is kind of an oxymoron. After all, if you’re a good writer, chances are that you’re not a professional marketer. And in today’s publishing world, authors have to do their own book promotion. That creates quite a challenge. With that in mind, here are five things authors should be doing to promote their
Author Marketing: 5 Things to Do (and 5 Things NOT to Do) Read More »
Over the last two weeks, I’ve come across four really wonderful pieces of content (on other sites) about author websites and author marketing. Here’s a quick synopsis of each one, and links to read them in full. Authors won’t want to miss these! 1. 10 Ways Authors Can Help Each Other with Book Marketing http://buildbookbuzz.com/
Roundup: 4 Must-Reads on Author Websites and Author Marketing Read More »
I came across a conversation on LinkedIn this morning. One new author posed a very open-ended question, “What is a must have in your Book Promotion Plan?” The answers, of course, varied a great deal — depending on their backgrounds, genres, etc… But here are some of the highlights. —— You need to be
What Authors Are Saying About Book Promotion Musts Read More »
