It’s one of the greatest challenges of an author website: keeping it both active and interactive. It’s easy to just build a site with your bio, your book descriptions, etc…. But why would a reader continue to come back to a site like that? That’s where interaction comes in. It’s important that an author continue […]
4 Ways to Make Your Author Website Interactive Read More »
Someone started a conversation about this on LinkedIn a few days ago. The question was very simple: How does one really get people to go to their web site so they can follow their blogs? I thought it would be valuable to compile some of the responses. I will continue to add to this as
How Do You Drive Content to Your Author Website or Blog? Read More »
I just finished reading a great post by a woman named Sonia Marsh. It was titled A Successful Way to Build Your Author Platform. I’m going to take a few ideas from that article and give them a slightly different angle: how to build an author blog that can get your name and profile out
4 Tips for Building a Successful Author Blog Read More »
I came across a great post today (which I found through an author group on LinkedIn) on BookBuzz. It lists the 12 essentials to an author platform. But for the purpose of this blog, I’m going to pull out all of the things related to the online experience, since that’s the focus of what we
The 4 Online Secrets to a Successful Author Platform Read More »
I must start this post with a confession: I come from a web content background. I was working on website content development and content strategy back in the 1990s. A lot has changed since then, but one thing hasn’t: content still is the staple of the internet. I’ve told my nonfiction authors time and time
The Key to a Successful Nonfiction Author Website? Content, Content, Content Read More »
Remember when blogging was all the rage for authors? Well, it still is an essential (I recommend that all authors blog), but it seems that the latest version of blogging is in the form of audio. They’re podcasts. According to an article in Publishers Weekly, more and more authors are using podcasts, “as a way
Why You Should Consider an Author Podcast Read More »
I came across a GREAT blog post today by author marketing guru Judy Cullins. Here are some of the highlights, quoted directly from the post… ————— Most authors sell only 200 self-published books. … In my 25 years of book coaching, so many clients don’t do the homework (actions) necessary to make their books well
5 Book Marketing Mistakes That Cost You Sales Read More »
I came across this excellent blog entry today. Its name says it all: The 8 Jobs of Modern Writers. For the purpose of this blog entry, I’m not going to focus on the editing or the accounting that goes along with writing. No, I’m going to focus on the marketing that Robert Lee Brewer mentions.
Why a Writer Needs to Be More Than a Writer Read More »
This is a great read for all authors. Whether you’re planning to blog, having trouble figuring out what to blog about, or hoping to draw more readers to your blog (which covers practically everybody), don’t miss this article by Peter G. James Sinclair on achieving blogging success: http://www.problogger.net/archives/2011/11/06/what-i-learned-as-a-bestselling-author-that-can-equip-you-for-blogging-success/
Blogging Tips from a Bestselling Author Read More »
I came across a conversation on LinkedIn today. Just the title of the topic of discussion says it all: Internet blogging, social networking et al has no effect on sales for 99% of new self published writers well certainly not for this one. Agree? Sadly enough, most of the people who participated in the conversation
Are Authors Feeling Discouraged? Read More »
