You may or may not have heard the term “landing page” in the context of an author website. But you very well may not know exactly what a landing page is. It’s time to learn! What Is a Landing Page? The term “landing page” refers to where someone will enter, or “land,” on your website. And […]
What Is a Book Landing Page and Do You Need One? Read More »
I spent much of this morning reading about trends in the sales of print vs. digital books. So what did I learn? Well, the good news is that the traditional book definitely isn’t dead. Indie booksellers and traditionalist rejoice! But here’s another thing that’s important to know: whether your book will sell well in print or ebook form
Print or eBook: Which Is Right for You? Read More »
Have you heard about Amazon’s new crowdsourcing publishing program? It’s called Amazon Kindle Scout, and it’s basically American Idol meets book publishing. Here are five things you need to know about this program that might just turn the publishing world upside down. 1. Almost anyone can post their manuscript to Amazon Kindle Scout. It’s kind of like
5 Things Authors Need to Know About Amazon Kindle Scout Read More »
I often have authors ask me this question: “Can I sell books through my author website?” The answer is a resounding yes. In fact, there are a multitude of ways to do it. Here are your options. 1. Sell the book yourself through an online shopping cart. An online shopping cart allows you to sell
5 Ways to Sell Books From Your Author Website Read More »
It’s probably the most important question I ask authors before putting together a proposal for them: What are your goals for your author website? Generally, there are three overarching goals that an author may or may not have for the site. Many authors are interested in more than one. They include: Self promotion For some
What Is Your Goal for Your Author Website (and Your Writing Career in General?) Read More »
Look out! Amazon continues to innovate …. and (hopefully) authors can benefit from these latest new offerings. Case #1: Kindle Countdown Deals Here’s how Amazon describes it: Kindle Countdown Deals is a new KDP Select benefit that allows authors to run limited-time discount promotions on their books, which can help earn more royalties and reach
New Author Marketing Tools from Amazon! Read More »
I build websites for authors all the time. Most authors don’t want to sell their books themselves, so we end up setting up links to Amazon and B&N. But we all know that authors only collect a very small percentage of the profits on these books. And a small percentage of a 99 cent e-book
Breaking News: A New (and Better) E-Book Store? Read More »
There are thousands — if not millions — of authors out there trying to make a name for themselves. Most of them have very little in terms of publicity agents, marketing experience, etc… So they’re basically fighting an uphill battle. That’s why so many authors are looking for ways to connect with other authors, and
9 Creative Ways for Authors to Help One Another Read More »
Every author who contacts me does so because he/she knows it’s time to build a website. But what these authors often don’t understand is just how important it is to have a long-term vision when building a site. Think too short term and you might make mistakes that are hard to rectify down the line.
5 Signs of Short-Term Thinking on Author Websites Read More »
It’s what every author dreams of: her book getting picked up by a book club. Everyone in the club reads it … and starts talking about it. Then they tell their friends about it … and they tell their friends. The rest is bestseller history. But how do you get your book in the hands
3 Easy Steps to Getting Your Book Picked Up by Book Clubs Read More »
