I seem to spend a lot of time discussing social media lately. That’s because … well … it has become a crucial part of an author’s online marketing plan. And yet, many authors continue to avoid social media at all costs, or worse, make some serious mistakes while investing their time and energy in social […]
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You might love social media. You might hate social media. But there’s one thing you can’t deny: it’s practically a necessity in today’s world of author marketing. So how can you integrate social networking tools into your author website without creating even more work for yourself? Here are some ways to do just that… 1.
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“If you build it, they will come.” That may be a great slogan when it comes to baseball fields, but it’s definitely not true when it comes to websites. In fact, I’ve worked with a multitude of authors who have launched author websites, expected to see thousands of visitors, and just sat back and waited.
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I know. You’re probably cringing. Because after all this advice that you’ve been getting about blogging and building presences on Facebook, Twitter, Pinterest, GoodReads, etc… the last thing you probably want to hear is about why you should dedicate a little time to LinkedIn. But that’s what I’m about to tell you. Now, LinkedIn isn’t
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We’ve talked at length about the need for authors to create presences on Facebook, Twitter, etc… But there are some other, lesser-known sites out there which can provide a great service to authors who are looking to market their work. Without further ado, here are three that I’ve heard authors raving about… 1. GoodReads. You’ve
I chimed in to a discussion on LinkedIn last week with this very same title: Is An Author’s Platform Now A Prerequisite? Little did I know just how much commentary there was going to end up being. A few people had commented before I found the post, saying that they felt an author platform was
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I spend a good chunk of time each week browsing author conversations on LinkedIn. This week, there happened to be a lot of discussions regarding what other authors are doing to promote themselves and their books. I took it upon myself to gather some of the highlights and share them with you… —– One of
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Almost exactly one year ago, I launched a website for a new client: Soren Kaplan. I must confess … I always did like the site that we built for him, Leapfrogging.com, but I didn’t have any idea quite how successful it would be. After quickly browsing his recent statistics, I found that Soren has steadily
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It’s 2013! And whether or not you’ve already broken your New Year’s resolutions, here’s a way that you can seriously improve your standing for the upcoming year. Sign up for Google Authorship! We all know that Google has completely taken over everything related to searches on the web. Which means that once they created Google+
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Ah, LinkedIn. It’s a wonderful source of information. I browse author discussion groups regularly to find out what’s working — and what’s not — in terms of author self marketing. With that in mind, I have amassed a series of comments that authors posted in response to the question: “I’d love to hear feedback on
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