A while back, I mused about how I suspected that authors were going to start using apps to promote themselves (in addition to websites and social networking, of course), but I couldn’t quite figure out exactly how that was going to work. Well, we now have our answer. In this blog post on goodereader.com, I […]
Finally … An App for Authors Read More »
It’s one of the most annoying things about Facebook: the “higher ups” just keep changing the way it works. From privacy settings to profiles, just when you think you have this Facebook thing figured out, the rules change on you. Thankfully, there are plenty of people following Facebook and keeping people like us informed about
Changes to Facebook and How They Will Affect You Read More »
I’ve been telling authors for years that they need to blog, blog blog. Many authors are hesitant to do it, for a wide variety of reasons. Now, there may be some motivation to get authors started: advertising dollars. According to this article, released yesterday, WordPress (the platform on which we build most of our author
A New Way for Authors to Make Money Read More »
I read this great article in Publishers Weekly about a bestselling YA author, Michael Grant, and the incredible multimedia marketing campaign that his team is launching. Here’s a description of it: GoBZRK is a six-month-long interactive transmedia prequel to Grant’s novel; it began in August and uses everything from multiple Web sites to social media,
Authors: Consider Offering an Online ‘Prequel’ and ‘Sequel’ Read More »
The results from the Book Industry Study Group’s “Consumer Attitudes Toward E-Book Reading” survey are now available! Thanks to Publishers Weekly magazine’s interpretation of the findings, here are the trends that we found to be important: Kindle and Nook are growing in popularity. Even those who were reading e-books before on different platforms are jumping
5 Facts About the Latest E-Book Buying Trends Read More »
Every week, I see a new piece on Publishers Weekly about a new app related to a book. Here’s this week’s piece. And here’s last week’s. Notice anything? Yes, they’re all apps related to children’s books. Some of the cool things that these apps offer include games, an audio reading of the book, artwork, zoom
Apps for Authors: When Is It Going to Saturate the Adult Market? Read More »
I work with many authors who wonder if they should publish an e-book. On the other hand, some ONLY want to publish e-books. But which one is really going to sell? To find that out, we go to the source: the readers. What exactly are readers’ preferences in 2011? Paper books or e-books? First, we
Paper Books or E-Books? Which Ones Are People Really Reading Read More »
Can social media really turn your book into a bestseller? Well, first and foremost, it has to be a good book. If it’s not, even the best marketing tactics won’t make you sell hundreds of thousands of copies. But using social media to your benefit can make the difference between a good book that doesn’t
Tweeting Your Way Onto the Bestseller List Read More »
We all heard the news earlier this week: Border is shutting down all its stores. So how does that impact the average author? Here are some quotes, collected from various sources (with varying opinions), that should help to shine a light on things. ——————- “Borders was known as a retailer that took special care in
The End of Borders and What It Means for Authors Read More »
Sellbox.com, a company that provides digital media authoring, conversion services and digital marketing support to authors and publishers of ebooks and mobile apps, featured us in a blog post. Check it out! http://www.sellbox.com/2011/06/author-websites-wisdom-from-expert-developer-karin-bilich/
Look! We’re Featured! Read More »
