Over the last two weeks, I’ve come across four really wonderful pieces of content (on other sites) about author websites and author marketing.
Here’s a quick synopsis of each one, and links to read them in full. Authors won’t want to miss these!
1. 10 Ways Authors Can Help Each Other with Book Marketing
http://buildbookbuzz.com/
Here are some of the highlights of the 10 great tips listed in this piece on how authors can work together to cross-market:
- Plan a “local authors night” at a bookstore
- Guest blog for each other
- Read and review each other’s books
- Use their books as contest giveaway
2. Book Party: Five Steps to Success
http://bookmarketingmaven.typepad.com
This post, written by Ellen Cassedy (who recently hosted a book party for my poet friend), includes tips for a successful book party. Examples include:
- Choosing the right time
- Not being afraid to take risks
- Using social media to promote the event
- Planning a program for the event
3. How to Create a Street Team for Your Book
http://buildbookbuzz.com/
Author Meagan Francis put together a full-blown “street team” to promote her book. Now, she shares her story on Build Book Buzz. Some of the questions she answers include:
- Who should be on my launch team?
- How should I approach potential launch team members?
- What should I ask of my launch team members?
- Should you do this too?
4. How to Sell Your Books With Your Own Website Quiz
http://bookcoaching.com
This piece is somewhat mistitled. It sounds like you need to create a website quiz to sell books. But that’s not what this is. Instead, it’s a quiz that YOU can take to determine how good a job you’re doing selling your book through your author website. And I think it’s pretty good. Questions asked include:
- Have you hired a webmaster without writing your web copy first?
- Do you make it easy for your potential buyer to buy?
- Do you give your visitors what they want – free content?
- Does your website increase client base and product sales enough?
Read these four pieces and you will have a head start on marketing and selling your book. Enjoy!