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Roundup: 4 Must-Reads on Author Websites and Author Marketing

author-website-desktopOver the last two weeks, I’ve come across four really wonderful pieces of content (on other sites) about author websites and author marketing.

Here’s a quick synopsis of each one, and links to read them in full. Authors won’t want to miss these!

1. 10 Ways Authors Can Help Each Other with Book Marketing
http://buildbookbuzz.com/

Here are some of the highlights of the 10 great tips listed in this piece on how authors can work together to cross-market:

  • Plan a “local authors night” at a bookstore
  • Guest blog for each other
  • Read and review each other’s books
  • Use their books as contest giveaway

2. Book Party:  Five Steps to Success
http://bookmarketingmaven.typepad.com

This post, written by Ellen Cassedy (who recently hosted a book party for my poet friend), includes tips for a successful book party. Examples include:

  • Choosing the right time
  • Not being afraid to take risks
  • Using social media to promote the event
  • Planning a program for the event

3. How to Create a Street Team for Your Book
http://buildbookbuzz.com/

Author Meagan Francis put together a full-blown “street team” to promote her book. Now, she shares her story on Build Book Buzz. Some of the questions she answers include:

  • Who should be on my launch team?
  • How should I approach potential launch team members?
  • What should I ask of my launch team members?
  • Should you do this too?

4. How to Sell Your Books With Your Own Website Quiz
http://bookcoaching.com

This piece is somewhat mistitled. It sounds like you need to create a website quiz to sell books. But that’s not what this is. Instead, it’s a quiz that YOU can take to determine how good a job you’re doing selling your book through your author website. And I think it’s pretty good. Questions asked include:

  • Have you hired a webmaster without writing your web copy first?
  • Do you make it easy for your potential buyer to buy?
  • Do you give your visitors what they want – free content?
  • Does your website increase client base and product sales enough?

Read these four pieces and you will have a head start on marketing and selling your book. Enjoy!

 

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