Over the last two weeks, I’ve come across four really wonderful pieces of content (on other sites) about author websites and author marketing.
Here’s a quick synopsis of each one, and links to read them in full. Authors won’t want to miss these!
1. 10 Ways Authors Can Help Each Other with Book Marketing
Here are some of the highlights of the 10 great tips listed in this piece on how authors can work together to cross-market:
- Plan a “local authors night” at a bookstore
- Guest blog for each other
- Read and review each other’s books
- Use their books as contest giveaway
2. Book Party: Five Steps to Success
This post, written by Ellen Cassedy (who recently hosted a book party for my poet friend), includes tips for a successful book party. Examples include:
- Choosing the right time
- Not being afraid to take risks
- Using social media to promote the event
- Planning a program for the event
3. How to Create a Street Team for Your Book
Author Meagan Francis put together a full-blown “street team” to promote her book. Now, she shares her story on Build Book Buzz. Some of the questions she answers include:
- Who should be on my launch team?
- How should I approach potential launch team members?
- What should I ask of my launch team members?
- Should you do this too?
4. How to Sell Your Books With Your Own Website Quiz
This piece is somewhat mistitled. It sounds like you need to create a website quiz to sell books. But that’s not what this is. Instead, it’s a quiz that YOU can take to determine how good a job you’re doing selling your book through your author website. And I think it’s pretty good. Questions asked include:
- Have you hired a webmaster without writing your web copy first?
- Do you make it easy for your potential buyer to buy?
- Do you give your visitors what they want – free content?
- Does your website increase client base and product sales enough?
Read these four pieces and you will have a head start on marketing and selling your book. Enjoy!