Nearly every author website has an “About the Author” page. This generally contains the author’s biography so that visitors and fans can learn more about the person behind the book.
In the decade plus that I’ve been working in this field, I’ve seen tons of different types of author bio pages. Some are written in the first person, some in the third person. Some are long, and some are short. Here’s a list of five tips I’ve put together (and examples of ones done right) that every author should keep in mind as they work on their author website bio.
1. Consider an unusual format. How many bios have you read in your lifetime. 100? 1000? And you pretty much know what to expect when you land on one, right? Well, maybe it’s time to throw your readers a curve. Consider moving away from the traditional bio and setting up the page in a Q&A format, or something else that’s a little less traditional. Use your imagination!
2. Stick to the basics. I’ve seen author bios that include thousands of words. They talk about their childhood, education, professional career, etc… Keep your bio short and sweet. Make it easy to read and touch on the points that are especially interesting to your readers. It should not take five minutes for a visitor to get through your bio page.
3. Include cute details. What would you like to know about your favorite author? Something fun and personal, right? Like if they have a pet. What they do in their spare time. Or their favorite guilty pleasure. Think about including these types of elements in your bio. They may not be the kinds of things that you expect to find on a page like that, but I’ve found them to be especially interesting to fans.
4. Tie the bio into the book. Maybe you’re a nonfiction author who writes political books because of a personal passion. Maybe you’re a novelist who has always loved mysteries and is finally following her dream. Make sure that you tie your life into your bio, and explain why you’re writing about what you’re writing about. Don’t leave someone who has read your bio still wondering about your connection to the book.
5. Include photos! This is incredibly obvious, and yet some people tend to forget. People go to your about page because they want to understand who you are. Are you 20 years old or 80 years old? Blonde or brunette? What kind of smile do you have? Are you a sophisticated urban gal or at home with nature? Include multiple pictures of yourself on your bio page to allow people to really get a peek into your world.
Are there other author website bio pages you like or recommend? Want feedback on your own? Use the comments feature below!