On most author websites, it’s the most important thing: the link to buy the book. After all, if you’re not selling the book, then what’s the point?
However, too many of the authors I work with don’t put enough oomph in their “Buy” link. Sometimes they create pages with no “Buy” link at all. Other times, it’s pretty bland and looks a lot like some other, less important links.
With that in mind, here are five ways to make sure your “Buy” link really pops.
1. Go with a large font size. If the font on most of your site is 10-point, then make your “Buy” link at 14 point.
2. Add texture. Put the button on a background that has some color or texture to it.
3. Center the text. People’s eyes are naturally attracted to things that are a little bit different. Since most of your site is aligned left, try aligning the “Buy” link center.
4. Use creative wording. I’m referring to the link as a “Buy” link, but that doesn’t mean it has to simply say “Buy.” Try “Order now” … or be really bold and have it say something like “Order the best book ever!” Again, the more creative you are, the more likely it will catch someone’s attention.
5. Include bonus information. People are hesitant to click on a “Buy” link unless they know what’s involved. Share the price, shipping information, etc… next to the button. And if you have any special offers (for example, buy before September 1 and get an autographed copy), promote those prominently.
Lastly, don’t be afraid to test, test, test. Try different fonts, different colors, and different promotional details. See which ones turn out to get the best results, and then stick with those.