I stumbled across this really interesting converstaion on LinkedIn. The question was posed to authors: “What’s the one biggest surprise or thing you wish someone would have told you about the authoring or publishing process?”
Here are highlights from some of the responses:
You’re not just an author, you’re a marketing expert and a full-time promoter of your work. Writing the book is the easy part; selling it is a full time job and that job is now yours. If you know that going into it, and you educate yourself well, it’s great fun. If you don’t realize it ahead of time you’re in for a shock.
This is such a great question and my mind is reeling with things I’d like to share, having been a professional cover designer for over 25 years ….new authors don’t realize that spine width drives that attention-grabbing factor, and that they can manipulate the book’s interior to arrive at a page count that increases perceived value. The ideal page count for a healthy minimal spine width of about a half-inch is 200+.
If you’re going to be commission the photographer or illustrator yourself, make sure you have a robust, clear agreement ideally assigning copyright, or at the very least an exclusive right to publish in all formats without a time limit. You also need clear written (non-exclusive) permission to use any pre-existing material, text or illustrations, that falls outside fair usage allowances, again in all formats and without time limits. Permissions aren’t sexy but if you don’t get them right they can really bite you in the backside. Good luck with it all, look forward to seeing the result!
That publishing one or two books is quite an accomplishment and you should be proud, but don’t quit your day job: there usually isn’t much money in books anymore.
—Shawn Tassone, MD, PhD(c)
That 99% of the work would be the marketing of the book…. i thought it was all about writers block and empty screens.
As someone who helps authors build online presences for themselves, I find that the thing that surprises authors the most is the fact that they really need to build a brand — whether that brand is their name, their book title, their series, or their business name (of which their book is one piece). That brand has to be able to be summed up in one sentence and have a logo/color scheme. It’s difficult to take something as complicated as a writer or book and make it easily digestible, but that’s exactly what authors need to keep in mind all along the way.
What surprised you? What do you wish you’d known sooner? Share your own author wisdom below!