I speak with many authors who are interested in turning their book (or a segment of it) into an eBook that can easily be purchased and downloaded. I also get lots of questions from authors about eBooks and how to create them — most of which I don’t have the expertise to answer. With that […]
Thinking of Publishing an eBook? Get Expert Answers to Your Questions Read More »
I came across this article on Publishers Weekly this morning. It talks about a firm’s new marketing strategy for authors, which allows them to promote books for a long period of time — not just the weeks leading up to and following a book’s release. Basically, the idea is this: the marketing firm builds a
7 Steps to a Group Author Website (With Lots of Traffic) Read More »
There’s no question that having an active presence on Facebook can increase an author’s visibility (and book sales!). But exactly how to make your Facebook presence lively and active can be harder than you think. Here are some words of advice, courtesy of Internet and Marketing Report, on how to do just that. 1. Be
4 Ways to Liven Up Your Author Facebook Presence Read More »
Sellbox.com, a company that provides digital media authoring, conversion services and digital marketing support to authors and publishers of ebooks and mobile apps, featured us in a blog post. Check it out! http://www.sellbox.com/2011/06/author-websites-wisdom-from-expert-developer-karin-bilich/
Look! We’re Featured! Read More »
One of the things I frequently recommend for an author homepage is a “welcome” message, in which you give first-time visitors a good understanding of who you are, what you write about, and what people will get out of your book and your website. It’s Marketing 101: If a visitor can’t figure out the point
Authors: Where’s Your Message? If It’s Not on Your Homepage, You’re Missing Out Read More »
I came across this post on a message board, complaining that author websites are always boring. That got me thinking: How do you define ‘boring’? To whom are these sites boring? Are author websites supposed to be entertaining? What could authors do to make them more entertaining? Here’s the truth of the matter: author websites
Are Author Websites ‘Boring’? Read More »
I’ve said for a long time that every author website should include a photo of the book cover(s) and links to buy on every page. But what’s become even more of an issue of late is the various ways a book can be sold, and the various vendors that sell it. When I first started
Selling Books Online? Offer Options! Read More »
I came across two different articles in the last two days that are about completely separate things, but they both relate to self-publishing. And they’re both pretty encouraging for those who opt to self-publish. First, I saw this piece about literary agents shifting careers to become self-publishing consultants. The article spotlights three different agents who,
Life’s Getting Better for Self-Published Authors Read More »
I’ve had many authors ask me about book trailers. Some have heard of them, but don’t really understand what they are. Others are wondering exactly how they can help sell the book. With that in mind, here’s what every author needs to know about book trailers. What Is a Book Trailer? A book trailer is
Book Trailers: The Whys, Hows (and If-at-Alls!) Read More »
The internet is a vast world. There are millions of websites, any of which could be talking about you and/or your book right now. So how is an author supposed to know what’s being said? Or worse, how to find the source of incorrect information? Thankfully, there are a few things you can do to
Authors: Monitor What’s Being Said About You and Your Book Read More »
