Apologize for posting this a little late this month. But with May quickly behind us (this time of year goes so fast!), here’s a summary of the the author must reads from the month. 1. Develop Your Author Platform to Position Yourself as a Leader Eunice Nisbett/LinkedIn May 1, 2015 2. Kick Ass Book Launch Tips […]
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I get this question from authors all the time. I’ve even seen recent conversations about it on LinkedIn. Here’s the primary question: “Should I be running a paid social ad campaign — like Google Adwords, Facebook ads, or Amazon ads — to increase awareness about my book?” And the answer? Well, that’s almost always a resounding
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We build websites for authors. And no, we don’t build them for free. But that doesn’t mean that we can’t provide authors with lots of ideas about other ways they can market their books at little to no cost. Based on what I’ve heard from authors in the decade I’ve been doing this, here are
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We build all of our author sites in WordPress. And there are many good reasons for that. One of them is the multitude of plug-ins that WordPress allows you to use — from ones that create photo slideshows to contact forms and more. Here are seven that we install on each and every author website we build.
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Like it or not, mobile is the wave of the future. As each year goes by, a larger and larger percentage of people surfing the web are doing it on a smartphone. This further enhances the need for every author to have a mobile-friendly design. But, apparently, having a functional mobile version of your author
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Here’s what the leaders in the fields of book marketing and author websites were talking about in April. Don’t miss this list of must-read posts and articles. 1. “What should I send to my author e-mail list?” Build Book Buzz April 7, 2015 2. How to use e-mail to transfer a book to your Kindle Build Book
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I am a content person. There’s no way around it. And as much as I may write about website design or layout or usability, my real bread and butter is content. With that in mind, here are some of the most common content mistakes I see authors making on their websites. 1. Writing for print,
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I stumbled across a conversation on LinkedIn today about a “call to action” page in a book. Now, I know a lot about calls to action on a website (sections of a site that direct you to take a specific action, like buy the book or sign up for the email list), but I haven’t
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I apologize in advance for the abbreviations in the title. I know that terms like SEO can be kind of confusing (and even intimidating) at times. And I often get questions about what SEO is, why it’s helpful and how to execute it properly. With that in mind, here are some of the questions I get
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There’s nothing better for a new author than finding out that their book has been picked up by a book club. Not only does that mean his or her book will be read (and discussed) by everyone in the club, but it means that there’s some buzz starting to surround the book. Hopefully everyone in the book
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