I belong to several author groups on LinkedIn. I love offering tips and advice to authors who are just starting out (usually, advising them to build a website and/or start blogging). However, I also get a lot of great ideas from those groups, too. After all, there’s nothing like authors helping other authors. With that […]
10 Creative Ways to Build Buzz About Your Book Read More »
Did you know that Facebook “shares” is the most popular way to drive traffic to your author website or blog? Yup … according to the most recent statistics, people visit a website more often because a link was shared by a friend than as the result of a Google search. But there are certain types
5 Ways to Get Your Posts “Shared” on Facebook Read More »
When I’m working with an author to create an effective homepage, one of the things that I always ask a writer to do is create a book teaser … something that really whets the appetite of a visitor in the few seconds that you have their attention. Then you give them links to read more
How to Write the Perfect Book Teaser Read More »
Aren’t we all secretly authors? Some of us have already published books, others are working on books. But the majority of us are just thinking about the book that we dream of writing, be it a novel or an autobiography. Regardless of your status, there are tons of things you can do to get your
3 Ways to Use Your Website to Sell Your Book … Before You Even Write It Read More »
Authors invest a great deal of time and money in marketing their book. And they should. But what they often don’t do is track all of their marketing efforts to really figure out which ones are working and which ones are duds. Some authors prefer to turn to traditional marketing techniques, like: Press releases Book
Are Your Book Marketing Efforts Paying Off? Read More »
When is a book not just a book? Well, today. You see, a book used to be nothing but print on paper. But then e-books started taking off, and the traditional book became an electronic version of the same. Today, with all of the downloads and apps out there — which have numerous bells and
It’s a Book … It’s an E-Book … It’s an App? Read More »
They say that no press is bad press. I would venture to say that book reviews are similar. The more mention your book gets throughout the web, the more likely people are to hear about it and decide to check it out for themselves. Of course, a rave review will garner far more interest than
4 Tips for Getting Online Book Reviews Read More »
I just read a great blog post this morning. It was by Sonia Marsh, author of the forthcoming travel memoir, Freeways to Flip-Flops: Our Year of Living Like the Swiss Family Robinson. Sonia’s premise is one that I have focused on in previous blogs: Building a successful author website is about providing valuable information to
4 Steps to Building a Successful Author Platform Online Read More »
Authors tend to spend a great deal of time designing and perfecting their homepage. They treat it just like a book cover, as authors often assume that this is the page that people see first, and it’s the one that will determine whether someone decides to stay or go. Well, that’s only partially true… You
Why Your Homepage Isn’t as Important as You Think Read More »
I’ve said it many times before: it’s waaaaayyyy easier to market a nonfiction book than it is fiction. The reasons are numerous: 1. People are searching for books on specific topics. They find those books. No one is searching for a good novel, so a fiction book has to find them. 2. Nonfiction writers have
Creative Ways to Market Your Fiction Book Read More »
