I can’t tell you how many times I get comments from authors about wanting to remove the repetition on their website’s homepage. But why? In some cases, repetition is a good thing. Here’s an example: we might have a picture of the book cover on the homepage with a link next to it that says […]
Authors: Repetition Is Okay! Read More »
I just read a great post by Mark Coker, founder of Smashwords, on rethinking book marketing. It sums up why marketing a book today is completely different from decades ago, and offers tips and advice for updating your marketing strategy to reflect today’s market. First, he bases his ideas on a survey of ebook readers.
How Book Marketing Is Being Turned Upside Down Read More »
If you’re a writer of children’s books, then listen up! There’s a really interesting article in the Sunday NY Times about the collision course between ebooks and children’s books. In short, when parents want to read a book to (or with) their child, they absolutely refuse to pull out a Kindle or Nook. This is
Children’s Authors: Don’t Go All Ebook …. Yet Read More »
Talk to people in most fields and their goals are pretty clear. A restaurant owner wants to have a successful restaurant. An accountant wants to make a good living doing what he’s doing. But authors? It’s not so simple. Based on my experience, authors can have goals that range from wanting to sell their first
5 Author Website Goals (and How to Accomplish Them) Read More »
I came across an article today in my trusty Internet & Marketing Report magazine. On the surface, this piece, with the subtitle “Best ways to improve product page results by year-end,” doesn’t seem to have much to do with authors. It’s really written for people who run e-commerce websites with shopping carts and the like.
5 Ways Authors Can Benefit From e-Commerce Strategies Read More »
Quick … think about your favorite author website. Which image comes to mind? The homepage, of course. Yes, the homepage of an author website — of any website, really — is the most important area. It’s likely to be the first place that a visitor arrives; within three seconds, that visitor is going to decide
4 Common Mistakes on Author Website Homepages Read More »
This is a great read for all authors. Whether you’re planning to blog, having trouble figuring out what to blog about, or hoping to draw more readers to your blog (which covers practically everybody), don’t miss this article by Peter G. James Sinclair on achieving blogging success: http://www.problogger.net/archives/2011/11/06/what-i-learned-as-a-bestselling-author-that-can-equip-you-for-blogging-success/
Blogging Tips from a Bestselling Author Read More »
I came across a conversation on LinkedIn today. Just the title of the topic of discussion says it all: Internet blogging, social networking et al has no effect on sales for 99% of new self published writers well certainly not for this one. Agree? Sadly enough, most of the people who participated in the conversation
Are Authors Feeling Discouraged? Read More »
What a nice surprise! Today, I stumbled across this article: Ten Author and Book Web Sites for Inspiration Sure enough, two of the websites that we built for clients are listed among their favorites: Gary Stromberg Yolanda Shanks There’s nothing as satisfying as having your work recognized … especially in the same breath as the
We’re Listed Among the Best Author Websites! Read More »
A while back, I mused about how I suspected that authors were going to start using apps to promote themselves (in addition to websites and social networking, of course), but I couldn’t quite figure out exactly how that was going to work. Well, we now have our answer. In this blog post on goodereader.com, I
Finally … An App for Authors Read More »
