Remember when self-published authors were shunned by the marketplace? That wasn’t so long ago! And yet, all the recent changes in book publishing have put self-published authors pretty much on a par with those published by major publishing houses. About five years ago, I was working as the webmaster for Publishers Weekly. And PW’s had […]
A New Marketing Option for Self-Published Authors Read More »
I came across a blog entry today from Phyllis Zimbler Miller, an Internet Business Consultant. Her blog entry, titled A Book’s Promotion Should Be Helped by a Book Author Website backs up what I’ve been saying to clients for years! So many clients I’ve worked with have wanted Flash intro pages on their websites. Or
The 7 Most Common Author Website Mistakes Read More »
I’ve said it before: an author website is a MUST. Even if your publisher has an author page for you on their website, it’s not enough. After all, a publisher’s goal is to sell your book. Your goal should be to sell yourself (and your book, too). Big difference. With that in mind, I was
What’s an Author’s Obligation to His Publisher? Read More »
In doing my weekly browsing of any and all articles, blog posts, etc… related to author websites, I came across a HUGE number of pieces this week having to do with the website for author Jennifer Egan. She’s covered in the New York Times. She’s reviewed by The Quincy Review. In short, she’s everywhere. And
This Week’s Hot Topic: Jennifer Egan’s Author Website Read More »
In case you missed my post a few days ago, I provided some really interesting details from Bowker’s newly-released “2009 Book Consumer Annual Review: U.S. Demographics & Buying Behaviors.” Click here to read it. What I touched on a bit in that post, but would like to expand on here, is the segment on what
Why Would Someone Buy Your Book? Read More »
Bowker recently released the “2009 Book Consumer Annual Review: U.S. Demographics & Buying Behaviors.” It was based on responses from 43,000 people in book publishing. And while it would cost you a whopping $1,000 to download and read the complete report, here are some highlights, courtesy of Publishers Weekly. This is some pretty interesting information
The Bookselling Market: What’s Hot, What’s Not Read More »
I once posted a blog entry where I said it was never too early — and never too late — to build an author website. I may have to amend that. I was contacted the other day by an author who was considering building a website. She was working on her first book and had
Is It Ever Too Early for an Author Website? Read More »
If you had a website built through Smart Author Sites in the last few years, then you should be receiving a Google Analytics report on the 1st of each month with your website traffic numbers. Even if you built your author site elsewhere, you may be checking up on your site traffic report regularly. But
Understanding Your Author Website Statistics Read More »
I had a consultation with a client yesterday. We built her website last summer – right around the time her first title was released. Her book got enough promotion that the site traffic was pretty good right off the bat. But here we sit, a year later, and her site isn’t exactly a hopping place.
Transitioning from a Book Website to an Author Website Read More »
There are lots of companies that say they can market your book online. And maybe they can. But what they fail to tell you is that there’s not one standard formula that works for all authors. Marketing a teen horror novel is very, very different from trying to sell copies of a self-help book about
Marketing a Fiction Book vs. Marketing a Nonfiction Book Read More »
