I recommend that every author create a profile on Facebook, garner friends and/or fans and then start posting, posting, posting! But what you may not know is this: Your posts don’t necessarily show up on the walls of those friends and fans that you’ve amassed. Just like Google has a secret back-end system through which […]
3 Ways to Make Your Facebook Efforts Pay Off Read More »
The BookNet Canada Technology Forum started this week. And the early message? Community is the key! In this Publisher’s Weekly article, they talk about a presentation by digital marketing guru Mitch Joel, president of Twist Image. Here are the highlights… Publishers always used to promote books to a wide audience, hoping that a small percentage
What’s New in Digital Marketing: The Inside Scoop from BookNet Canada’s Technology Forum Read More »
I read an article a few days ago about the evolution of book clubs. Basically, it talked about: how book clubs are one of the keys to books’ popularity how book club members have started reaching out to authors about coming to speak in person at their meetings how even libraries are getting involved in
5 Ways Authors Can Make Use of Book Clubs Read More »
The NY Times posted an article the other day about an author who achieved a great deal of success through self-publishing … and is now getting offers from major publishing houses. It just goes to show you, do everything right via self-publishing and you, too, could have the big-wigs fawning over you soon enough! Read
An Encouraging Story for the Self-Published Read More »
There was an interesting article in the NY Times recently about the increase in book sales in places other than bookstores (which is good … because bookstores are few and far between nowadays). And this gets me to thinking about authors who are promoting their books themselves … which is nearly everyone. Authors really need
Think Beyond Bookstores When Marketing Your Books Read More »
One of the best things an author can do through an online presence — be it a website or social networking — is build followers. This becomes your ready-made marketing list — people you can pitch your book to, inform of your next book, and share your success stories. How many followers you have can
4 Reasons a Reader Will Become a Follower Read More »
I am currently in discussions with a company who handles social networking and other online marketing tools for authors. I hope to have a formal announcement on that later… But something cam up in our email chain yesterday that I thought was worthy of mentioning here. It has to do with the benefits of an
Author Websites vs. Social Networking: Why You Need Both! Read More »
You’re an author. Which means you certainly know how to write! Here’s a new way to put your writing skills to good use in increasing your website traffic. Have you heard about article syndication? In short, it refers to writing an article and then giving up all rights to it. Essentially, you would post this
Authors: Consider Article Syndication to Up Site Traffic Read More »
Okay, it’s not like me to write a headline that’s a play-on-words (in fact it’s generally a web no-no). But I couldn’t resist 🙂 The purpose of this post is to point out how the time of day that you choose to do things on the web can make a world of difference. So next
Authors: ‘Time’ Is of the Essence Read More »
This speaks for itself. Check it out: http://www.facebook.com/TheHungerGames Kudos to whomever at Scholastic built this. I would have no idea how to do this myself, but I’m sure going to start doing some research into it. This would be an amazing way to give an author’s Facebook presence their own look and feel, and integrate
The Best Author Facebook Page I’ve Ever Seen Read More »
