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Free Ways to Use Social Media for Book Promotion

Thanks to a blog entry from a graduate assistant at the Masters in Fine Arts – Literary Fiction & Nonfiction program at Southern New Hampshire University (Writing in the SNHU-MFA), I came across the website of an author who really is using social networking to her advantage … even before her book is published!

Maria Finn is a dancer and her upcoming book is a memoir of her life experiences. The book title is Hold Me Tight and Tango Me Home and her website is at http://tangomehome.com/.

Here are just a few of the things she’s doing with her website (at little to no cost) to really get the buzz out there prior to her pub date.

  • She’s got a  YouTube video that sends people to her website
  • She’s running a Heartbreak Competition (she was drawn to dance after her own heartbreak)
  • She has a Facebook Fan Page and she links to it from her author website

And do you know how the blogger found her?

“I bumped into her on Facebook when a tango dancer I know posted the YouTube video in her status. That’s how this stuff works — viral marketing.”

That’s viral marketing indeed! Someone who is interested in tango dancing came across her YouTube video thanks to a link from a friend. That video sent them to her website, where they could learn about her book, her upcoming events, her contest, etc…

And now all of us know about her and her book as well. Now that’s good work!

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