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One Author Social Media Campaign Gets Creative

legacy-of-kings-twitter-campaignSocial media is an important key to an author’s success. That’s especially true for fiction authors, since most readers don’t find their next read by searching on Google; they find it after they’re exposed to it through their social circles. Hence, the need for an author social media campaign.

But one of the challenges many authors have is figuring out how to tie the theme of their book in to Facebook or Twitter. For example, what should the writer of a mystery/romance book tweet about to gain traction?

Well, here’s a creative idea, just launched by Harlequin Teen. It’s a Twitter campaign for Legacy of Kings, the first book in Eleanor Herman’s new YA series.

Here’s a blurb from Publishers Weekly about it.

Bryn Collier, digital marketing manager at the publisher, said she created the technology with a freelance developer over the course of a few weeks. The “bot,” as Collier referred to the oracle, will respond to the hashtag #asklegacyofkings with one of 100 statements. The idea, she said, is that readers can tweet a question to @HarlequinTeen with the hashtag—sent examples include “Will I achieve my goal of going to college abroad?” and “Will the guy I love ever love me back?”—to receive a “prediction” written by Herman.

The promotion, which launched on Monday, ties into the theme of the historical fantasy series, called Blood of Gods and Royals. One of the main characters in the books, Kat, is on a mission to kill the queen in order to avenge her mother, who was an oracle.

Herman, an adult author who is breaking into the YA space with the series, is also a historian. Collier said that the author relied on her knowledge of Greek history to create a digital oracle that “channels the [Greek] gods and goddesses” as well as “other prolific thinkers.” The responses therefore include tidbits like this one, credited to Athena: ‘It does not matter how slowly you go as long as you do not stop.’ There is also this nugget, from Poseiden: ‘Journeys that start out rough often end in smooth sailing.’

In other words, this YA novel ties into Greek history. The twitter campaign takes advantage of a readers’ interest in sci-fi, Greek history, gods and goddesses, etc… to let them have their questions answered with wise words of wisdom. Brilliant!

So how can you do something similar? While you may not have the budget of a publisher to build a database like this, you can use this type of idea as a jumping off point. For example, if you’re a fiction writer, maybe the main character of your book series can answer questions about her life on twitter via a hashtag. Or if you’re a nonfiction writer, maybe you, the author, can respond to reader questions that tap into your expertise through a twitter chat?

This type of example is one all authors can follow — both those who are self-publishing and otherwise — to figure out what resonates with their readership and build a successful social networking campaign around it.

Happy Tweeting!

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