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Should You Sell the Book Yourself?

Here at Smart Author Sites, we’ve worked with many authors, a fair amount of whom are self-published. And one question that I frequently get asked by authors who are self-publishing is how easy/difficult it is for an author to sell their book themselves through the book web site. If you’re wondering whether to take the plunge, here are some things to keep in mind:

  • Think $$$. There’s no question that the profit on book sales is much, much higher if you sell the book yourself (as opposed to linking to Amazon to sell the book). You get to set the price and keep a much larger percentage of it.
  • Don’t forget about distribution. Some authors intend to actually house copies of their own book and manually send them out to people who purchase the book through the site. That’s great when you’re talking about selling 10 books a month, but what do you plan to do if your book takes off like wildfire? You may want to look into distribution right off the bat so that you know what you’re getting into.
  • Talk to an accountant about taxes. Depending on which state you live in, there may be different laws about how you have to tax purchasers of your book both in and out of your state. Make sure you do your proper research on this before selling the book on your own, as not charging tax could get you into some hot water.
  • Choose the right shopping cart for your needs. The only thing that’s a given when it comes to selling books online is collecting payment. But there are so many different shopping cart services that go above and beyond just payment collection. Obviously, the simplest and cheapest way to go is simply to allow people to pay you through PayPal, but that doesn’t really allow you to charge different tax rates for people in different areas, etc… There are also shopping cart services through web hosting services (GoDaddy, Network Solutions…) that offer more enhanced services, such as product details and tax rates per county, but they are a bit more expensive and can involve a lot of setup work. Do your research into different types of shopping carts and figure out which one best meets your needs before jumping in.

If you want to see what other authors are doing, here are a few of the clients that we’ve worked with who are selling their own books:

Bob Abrams — Watered Down Truth
Paula Davies Scimeca — Unbecoming a Nurse
Randy Kempf — Happiness Lost and Found
Lynn Butler — Buzzin With Buzzy

Feel free to contact us any time for more tips and advice on selling your book through your author web site!

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