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author marekting

The Bookselling Market: What’s Hot, What’s Not

Bowker recently released the “2009 Book Consumer Annual Review: U.S. Demographics & Buying Behaviors.” It was based on responses from 43,000 people in book publishing. And while it would cost you a whopping $1,000 to download and read the complete report, here are some highlights, courtesy of Publishers Weekly. This is some pretty interesting information …

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Author Website … Author Blog … Facebook … Twitter: What’s the Point?

It used to be that a publisher promoted an author’s book. If an author wanted to do more, they hired a PR person who made phone calls and sent out copies of the book for review. How times have changed! Now, an author has to do nearly all of their publicity themselves! After all, you …

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It’s Never Too Early for An Author Website (Right From An Editor’s Mouth)

In previous blog posts, I’ve discussed why it’s never too early to get your author website and online presence going. In fact, I’ve claimed that having those pieces in place can actually help you get published, because it gives you a leg up over the competition. And now I have an editor backing me up. …

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7 Easy (and Free) Ways to Drive Traffic to Your Author Website

So your author web site is launched. Congratulations! But the work is just beginning. Because what good is a website if no one is visiting it? Here are some simple ways to ensure that your website gets looked at… Amass a list of contacts. It should include as many people as possible — anyone you …

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Top 10 Peeves from Booksellers and Readers About Author Websites

Thanks to Bookseller Jolie at DearAuthor.com, we now have the Top 10 Peeves from Booksellers and Readers About Author Websites. Here’s what they are and, of course, my two cents on each of them. #1 – Series links are not easily identifiable.  This should be its own special link on the home page! When readers …

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