Like it or not, an author website really is a sales tool. And whether you’re talking about selling the book or “selling” the author, the philosophy is very much the same as any other sales tool. People like special offers. But this isn’t a Macy’s holiday sale. How exactly can a writer’s website use special […]
Special Offers on Author Websites Read More »
Still not convinced that you should have your own author website or book website? Phyllis Zimbler Miller, marketing guru, book author, and owner of the Internet Marketing company www.MillerMosaicLLC.com, recently wrote an article called “Why Book Authors Need Their Own Websites.” Here’s an abbreviated version of the list of reasons she gave: If you use
Why Book Authors Need Their Own Websites Read More »
I have worked with many authors who ask me about search engine optimization. Many aren’t sure what the difference is between SEO and SEM/Google Adwords, another service we author. So hopefully this post will clear things up a bit. First, here are the simple definitions of each one: Search engine optimization (or SEO) is the
SEO vs. SEM for Authors Read More »
How many writers websites have you looked at? What seems to be missing from most of them? Based on my experience, one of the biggest problems with author web sites is that they’re stale and dull. They’re more like a portfolio than a website. They include author photos, a bio, and details on the books.
Keep Author Website Content New, Fresh and Interactive Read More »
So what’s a book trailer? Or a viral video for authors? How do you get one made? What should be in such a video? How do you get it to actually go viral? How does this lead to book sales? We’ve got the answers from a variety of sources… ————————————————— From Michael Volkin the author
Sell More Books With Viral Videos/Book Trailers Read More »
So many authors that I speak to have been told that they should be blogging. But they’re not exactly sure why, what they should be blogging about, or how it can help them sell books. And that’s exactly why blogging can be a complete failure. The WORST thing an author can do is build a
Authors: To Blog or Not to Blog? Read More »
This is our first (of many) social networking tips from Michael Volkin. More details on him below… FriendFeed.com is a website that in one place aggregates your friend’s (or potential customer’s) streams from across different social sites. In other words, from one user, you can view real-time updates from Twitter posts, Facebook updates and tons
Use FriendFeed to Find a Ton of Customers Read More »
Most authors know that they need to build a writer website in order to properly promote themselves and their books. But too many authors build a website and then don’t bother to tell people about it. Big mistake! Get your domain name out there. Get people to link to your site. Here are some really
A Common Author Sin Read More »
Welcome to the new SmartAuthorSites.com blog! Here, we will keep you updated on the latest news regarding author websites, online marketing for authors, and how to turn your book into a bestseller through a comprehensive online strategy. We’ll also let you know what’s going on within SmartAuthorSites.com as we continue to grow and expand the
