This is one of the most important questions I ask an author when we are beginning to work together. And, surprisingly, many of the authors that I speak to don’t really know the answer. So let me talk about the benefits of each of the major types of sites that authors build and how to […]
Do You Want a Book Site, an Author Site … or Something Else? Read More »
One of the most important elements of an author website is an easy way (ideally with one click) for a site visitor to take the plunge and buy the book. But that’s easier said than done: not in a technical sense, of course (setting up a link is easy), but in terms of deciding which
Buy the Book Links: What’s an Author to Do? Read More »
You might love social media. You might hate social media. But there’s one thing you can’t deny: it’s practically a necessity in today’s world of author marketing. So how can you integrate social networking tools into your author website without creating even more work for yourself? Here are some ways to do just that… 1.
5 Ways to Integrate Social Media Into Your Author Website Read More »
“If you build it, they will come.” That may be a great slogan when it comes to baseball fields, but it’s definitely not true when it comes to websites. In fact, I’ve worked with a multitude of authors who have launched author websites, expected to see thousands of visitors, and just sat back and waited.
5 Secrets to Driving Traffic to Author Websites Read More »
I know. You’re probably cringing. Because after all this advice that you’ve been getting about blogging and building presences on Facebook, Twitter, Pinterest, GoodReads, etc… the last thing you probably want to hear is about why you should dedicate a little time to LinkedIn. But that’s what I’m about to tell you. Now, LinkedIn isn’t
Why (and How) Authors Should Build LinkedIn Profiles Read More »
We’ve talked at length about the need for authors to create presences on Facebook, Twitter, etc… But there are some other, lesser-known sites out there which can provide a great service to authors who are looking to market their work. Without further ado, here are three that I’ve heard authors raving about… 1. GoodReads. You’ve
Here are eight things you should know about search engine optimization for your author website.
8 SEO Tips for Author Websites Read More »
Sometimes, I forget that not everyone pays close attention to websites the way I do. So I have to keep reminding myself that most authors don’t know the following…
3 Surprising Tidbits About Author Websites Read More »
What’s more important in an author website? Design or functionality? Okay, that’s a trick question. Obviously both are somewhat important. But I’m here to tell you that function far exceeds design. This is especially true in today’s world of mobile usage. My Story Let me explain. On Friday, I got a call from an unhappy
Why You Don’t Have to Love the Look of Your Author Website Read More »
I’ll confess: I love Allie Phillips. Not only is she one of the kindest, politest people I’ve ever worked with, but she dedicates a chunk of her time to protecting animals: a very noble cause. So I was beyond thrilled when I noticed that, in a recent month, Allie got over 1,100 visitors to her
Author Success Story: Allie Phillips Read More »
