Almost every author website has the basics — a book description, excerpt, blog, contact page, about the author, news, etc… But when I’m talking to an author about what we can do with their website, I like to try and think outside the box as well. One of my common recommendations for fiction authors? A […]
Creating a Book Secrets Page on Your Author Website Read More »
I can’t believe June has come and gone already! So in case you missed it … here are the five must-reads for authors from the month of June. 1. Facebook Advertising for Authors, by Mark Dawson: Part 1 Reedsy Blog June 4, 2015 2. How to Sell Out a Book Signing Without Being a Celebrity Build
June Round-Up: 5 Must-Reads for Authors Read More »
It’s one of the most important questions I ask an author when we first talk about designing their site: “Is your book cover finalized yet? If so, can I see it?” The Relationship Between the Design and the Cover An author’s website should — to some degree — resemble their book cover. If the site
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Every author plans to have a “Buy now” button on their site, which allows visitors to purchase their book with one easy click. But the more complicated question is where that link goes. In other words, should authors simply link out to Amazon/B&N to sell their book? Or, as many authors ask me, “Should I sell
“Should I Sell the Book Myself?” Read More »
Apologize for posting this a little late this month. But with May quickly behind us (this time of year goes so fast!), here’s a summary of the the author must reads from the month. 1. Develop Your Author Platform to Position Yourself as a Leader Eunice Nisbett/LinkedIn May 1, 2015 2. Kick Ass Book Launch Tips
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I get this question from authors all the time. I’ve even seen recent conversations about it on LinkedIn. Here’s the primary question: “Should I be running a paid social ad campaign — like Google Adwords, Facebook ads, or Amazon ads — to increase awareness about my book?” And the answer? Well, that’s almost always a resounding
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We build all of our author sites in WordPress. And there are many good reasons for that. One of them is the multitude of plug-ins that WordPress allows you to use — from ones that create photo slideshows to contact forms and more. Here are seven that we install on each and every author website we build.
7 Must-Have WordPress Plug-ins for Author Websites Read More »
Like it or not, mobile is the wave of the future. As each year goes by, a larger and larger percentage of people surfing the web are doing it on a smartphone. This further enhances the need for every author to have a mobile-friendly design. But, apparently, having a functional mobile version of your author
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Here’s what the leaders in the fields of book marketing and author websites were talking about in April. Don’t miss this list of must-read posts and articles. 1. “What should I send to my author e-mail list?” Build Book Buzz April 7, 2015 2. How to use e-mail to transfer a book to your Kindle Build Book
April Round Up: 6 Must-Reads for Authors Read More »
I am a content person. There’s no way around it. And as much as I may write about website design or layout or usability, my real bread and butter is content. With that in mind, here are some of the most common content mistakes I see authors making on their websites. 1. Writing for print,
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