So you want to be a writer. But you’re not sure where to begin. Which should you write? Fiction or nonfiction? How do you know which one you’d be better at? What’s the difference between being a fiction or nonfiction writer? First, let’s start with what you probably already know: the basic difference is their […]
Fiction or Nonfiction: What’s the Difference? Read More »
All authors need to do some form of marketing to get their books out there. But there’s a difference between generic marketing and strategic marketing for authors. Here’s what strategic marketing is, why it’s important, and how authors can put together a strategic marketing plan for their unique needs. What Is Strategic Marketing and Why
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I’m a big proponent of authors blogging. That’s because a blog is truly the best way for an author to: Keep the site current Build a following or email list Drive traffic to the site via search engines Many authors hear this. They know they should be blogging. What they don’t know is how to
6 Blogging Mistakes Authors Often Make Read More »
So you built that author website when you published your first book. Now you have a second (or third or fourth) coming out. Do you need to scrap that old site entirely? Probably not. Here are the five steps to updating your author website when you are adding a new book. Tips for Adding a
5 Steps to Adding a New Book to an Author Website Read More »
You probably remember the term “mass market books” or “mass market paperbacks.” But you also probably haven’t heard it in quite a while. There’s a reason for that. And that reason sits primarily in the e-book space. What Is a Mass Market Book, Anyway? People often used to confuse the term “mass market book” with “trade
Have E-Books Replaced Mass Market Books? Read More »
I often hear the term “author page” thrown around by clients as something they should have. I think it’s important that I first define what an author page is — and why it’s not the same thing as an author website. The term author page refers to one page on the web that is dedicated to
Author Page: 5 Sites You Should Consider Having One On Read More »
I’ve been building websites for authors for over a decade. Many of them were built with blogs. So it’s not surprising that after all this time, I occasionally get the question, “I want to stop blogging. Is that okay? Will it hurt book sales?” Look, unless you are a professional blogger with a following in the
I Want to Stop Blogging. Now What? Read More »
So you have an author website. And you, of course, have links to buy your book through your website (or at least I hope you do!) But how do you track book sales? In other words, how do you know if people are actually clicking on those links? And how do you know how many
How Do You Track Book Sales? Read More »
So you know you should blog to promote your book. But you worry it will be a waste of your time and effort. The solution? Group blogs. Why Authors Should Consider Group Blogs First, let’s define group blogs. These are individual blogs on specific topics that have multiple authors, each contributing posts. So, in other words,
Group Blogs: The Hows and Whys for Authors Read More »
Okay, you’ve written your first novel and you’re interested in selling books online … so how do you actually go about that? Here are five basic tenets to help you get started selling books online… 1. It’s not that difficult to get a book listed on Amazon. Even if you didn’t publish your book through
Selling Books Online: 5 Things You Need to Know Read More »
