All authors need to do some form of marketing to get their books out there. But there’s a difference between generic marketing and strategic marketing for authors. Here’s what strategic marketing is, why it’s important, and how authors can put together a strategic marketing plan for their unique needs. What Is Strategic Marketing and Why […]
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So you built that author website when you published your first book. Now you have a second (or third or fourth) coming out. Do you need to scrap that old site entirely? Probably not. Here are the five steps to updating your author website when you are adding a new book. Tips for Adding a
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I often hear the term “author page” thrown around by clients as something they should have. I think it’s important that I first define what an author page is — and why it’s not the same thing as an author website. The term author page refers to one page on the web that is dedicated to
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You may have heard about an author tip sheet, sometimes called an author sell sheet. You may have even been told that you should have one. But what in the world is an author tip sheet? Let’s answer some of your questions. What Is An Author Tip Sheet? Think of an author tip sheet as a resume or
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So you have an author website. And you, of course, have links to buy your book through your website (or at least I hope you do!) But how do you track book sales? In other words, how do you know if people are actually clicking on those links? And how do you know how many
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Okay, you’ve written your first novel and you’re interested in selling books online … so how do you actually go about that? Here are five basic tenets to help you get started selling books online… 1. It’s not that difficult to get a book listed on Amazon. Even if you didn’t publish your book through
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Smashwords recently released the results of its annual survey. And the results are … well … interesting. If you want to read the full report, you can check it out on the Smashwords blog. But here’s a summary of what you, as an author, can take from the 2015 Smashwords survey. 1. Offering things for
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Can you believe we’re into the month of December already? In case you missed it, here are five must reads for authors that came out while we were all gobble gobble-ing. 1. The Savvy Self-Publisher’s Guide to NetGalley NetGalley — which enables authors and publishers to upload books and reviewers to request copies — can be
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Every month or so, I like to scour the web and see what other authors are doing with their online marketing efforts. After all, what better way to find great ideas than from others doing similar work. But what struck me today as I was reviewing a few sites was the brilliance of these author
Great Author Website Ideas, Poor Website Designs Read More »
October is here already, and fall is in full swing. With that in mind, here are five must reads for authors from the month of September. If you missed any of these the first time around, here’s your chance to catch up! An author reveals ten secrets to marketing your own book Scroll.in September 9,
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