There have been a lot of good pieces of content published over the past month — many of which I highly recommend for authors. Here’s a quick round-up of our five favorites (in addition to our own, of course). Amazon Offers All-You-Can-Eat Books. Authors Turn Up Noses. New York Times, December 28 Set book marketing goals […]
December Author Round-up: Must Reads for the New Year Read More »
It’s the first thing you do when you decide to create an author website. It also may be the most important: choosing your domain name. Here are six things to keep in mind when you make that big decision. 1. What’s the purpose of the site? Is this a book-focused site, a series-focused site or an
6 Tips for Choosing the Right Domain Name for Your Author Website Read More »
Query letters are a lot like resumes: People are always wanting to know how to write one that stands out from the pack. And most people don’t have a clue… Based on everything that I’ve read and heard from other authors, here’s what I’ve learned about how to write a great query letter…. 1. Start
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I often have authors ask me this question: “Can I sell books through my author website?” The answer is a resounding yes. In fact, there are a multitude of ways to do it. Here are your options. 1. Sell the book yourself through an online shopping cart. An online shopping cart allows you to sell
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There are lots of things that are givens on author websites, like details on the book or books, an author bio, a contact form, etc… But what makes author websites truly different and appealing is something that goes above and beyond. That’s why I always recommend that authors include bonus material on their site. Why
J.K. Rowling Sets and Example on Bonus Material for Author Websites Read More »
I came across a conversation on LinkedIn this morning. One new author posed a very open-ended question, “What is a must have in your Book Promotion Plan?” The answers, of course, varied a great deal — depending on their backgrounds, genres, etc… But here are some of the highlights. —— You need to be
What Authors Are Saying About Book Promotion Musts Read More »
Most people, in general, like to think (or act) like they know a lot more than they actually do. Writers creating their own author websites is no exception. With that in mind, here are five phrases that I’ve heard from clients more than once in relation to author websites. Everyone will start sounding a whole
5 Commonly Misused Phrases Related to Author Websites Read More »
I’ve played a role in building hundreds and hundreds of author websites. Some are as thin as a few pages. Others have 50 pages of content or more on them, including articles by the author, various book excerpts, photo galleries and more. Seeing this vast disparity can be tricky for authors: after all, how much
How Much Is Too Much (or Not Enough) on an Author Website? Read More »
There’s no doubt about it: people love watching videos. Just scour the web and you’ll see … video is pretty darn popular nowadays. But just how can an author use video to promote his or her book? Here are a few ways… 1. Book trailer. People often ask me what a book trailer is. Well, it’s
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I’ve been building author websites for nearly a decade now. I’ve seen the best — and the worst — of websites for authors. With that in mind, here are 15 things you need to know about what to do (and what not to do) when you’re building yourself an author website. Having an author website
15 Quick Tips About Websites for Authors Read More »
