Authors who make frequent use of WordPress’ blogging system know that publishing their posts isn’t always an exact science. Nor should it be; after all, you are a writer, not a web developer! However, no matter how skilled you may grow while working with WordPress it is very easy to overlook some of the best […]
3 Cool WordPress Publishing Tricks You May Not Know About Read More »
I stumbled across a conversation on LinkedIn this morning about whether or not authors should build separate websites to promote their individual books. There were a slew of responses — some from authors and some from experts — advising people in different ways. Here are some of the highlights: I think it’s a good idea
Should You Create Separate Websites for Separate Books? Read More »
I admit it. I was wrong. I have told you in previous blog posts that it’s never too early to build an author website. Well … it’s time for a mea culpa. I recently was working with an author who clearly had a lot of work to do before she was ready to build a
5 Things You Need BEFORE You Build an Author Website Read More »
In honor of this great pieces I just read on Book Promotion Myths from my colleague Sandra Beckwith, I have decided to present … three common author website myths. 1. An author’s website needs to be stunning. Sure, a stunning website is a good thing. In fact, it’s often a great thing. But many authors
The 3 Most Common Author Website Myths Read More »
It’s probably the most important question I ask authors before putting together a proposal for them: What are your goals for your author website? Generally, there are three overarching goals that an author may or may not have for the site. Many authors are interested in more than one. They include: Self promotion For some
What Is Your Goal for Your Author Website (and Your Writing Career in General?) Read More »
An author writes a book. An author builds a website to promote that book. A year or two passes. The author starts ignoring the website. It becomes like a “portfolio” — somewhere that he may send people if they’re interested, but not something that he things about all that often. Here are five tell-tale signs
5 Signs an Author Is Ignoring His/Her Website Read More »
This is my last blog post for the calendar year! And what a year it has been! We have built more than 50 new author sites, redesigned/rebuilt dozens of others, and added a variety of social networking assistance to our services. A lot has changed in the world of author websites (and websites in general)
5 Things That Have Changed Author Websites in 2013 Read More »
I’ve worked in the web industry for 15 years. I’ve been talking about SEO and ROI for as long as I can remember. But what I often don’t remember is that most people don’t know exactly what those acronyms mean. With that in mind, here are the translations of a wealth of abbreviations you might
Website Acronyms That All Authors Should Know Read More »
Okay, so you’ve built an author website. Congratulations! But just because the site is live doesn’t mean that people will find it. Here’s what you need to know about all the ways people can and will find your site, and what you can do to increase the odds of it happening. 1. Search engines. Optimize your
10 Ways a Reader Can Find Your Author Website Read More »
I’ve helped build websites for hundreds of authors. I’ve seen the best and the worst. And while I could list a whole lot more than 20 “don’ts” here, I’m going to limit the damage to just the most egregious errors. Without further ado … 20 things not to do with your author website: 1. Incorporate
20 Things NOT to Do With an Author Website Read More »
