I tell every client the same thing: each and every author website is different. And an author’s homepage is no exception. For example, compare the website that belongs to a doctor who writes and speaks about his area of expertise with that of a novelist who writes about alien invasions and doesn’t want anyone to […]
5 Types of Author Website Homepages Read More »
SEO, or search engine optimization, is a crucial piece in website development. A site that is not properly optimized will rarely show up on people’s search results. As a result, that site can lose a large percentage of potential visitors. And in the case of authors, that could mean reduced book sales and a smaller
Why SEO Is (Usually) a Waste for Novelists Read More »
There are thousands — if not millions — of authors out there trying to make a name for themselves. Most of them have very little in terms of publicity agents, marketing experience, etc… So they’re basically fighting an uphill battle. That’s why so many authors are looking for ways to connect with other authors, and
9 Creative Ways for Authors to Help One Another Read More »
Every author who contacts me does so because he/she knows it’s time to build a website. But what these authors often don’t understand is just how important it is to have a long-term vision when building a site. Think too short term and you might make mistakes that are hard to rectify down the line.
5 Signs of Short-Term Thinking on Author Websites Read More »
All authors (at least the ones that I’ve spoken to) want to sell copies of their book. What many of them are confused about are the various ways to sell their book, and how to decide which one best suits their personal situation and preferences. With that in mind, I will address the three primary
Authors: What Are Your Options for Selling Your Book? Read More »
This is one of the most important questions I ask an author when we are beginning to work together. And, surprisingly, many of the authors that I speak to don’t really know the answer. So let me talk about the benefits of each of the major types of sites that authors build and how to
Do You Want a Book Site, an Author Site … or Something Else? Read More »
One of the most important elements of an author website is an easy way (ideally with one click) for a site visitor to take the plunge and buy the book. But that’s easier said than done: not in a technical sense, of course (setting up a link is easy), but in terms of deciding which
Buy the Book Links: What’s an Author to Do? Read More »
“If you build it, they will come.” That may be a great slogan when it comes to baseball fields, but it’s definitely not true when it comes to websites. In fact, I’ve worked with a multitude of authors who have launched author websites, expected to see thousands of visitors, and just sat back and waited.
5 Secrets to Driving Traffic to Author Websites Read More »
Sometimes, I forget that not everyone pays close attention to websites the way I do. So I have to keep reminding myself that most authors don’t know the following…
3 Surprising Tidbits About Author Websites Read More »
What’s more important in an author website? Design or functionality? Okay, that’s a trick question. Obviously both are somewhat important. But I’m here to tell you that function far exceeds design. This is especially true in today’s world of mobile usage. My Story Let me explain. On Friday, I got a call from an unhappy
Why You Don’t Have to Love the Look of Your Author Website Read More »
