I stumbled across this article on Publishers Weekly about why it’s important for authors to build email lists. In this day and age of social media, too many authors think that Facebook and Twitter followers are enough. They’re not. To paraphrase the author of the piece, here are just a few of the reasons you shouldn’t […]
4 Musts for Building an Author Email List Read More »
In my article last week about choosing the correct mail client I discussed several different options you can consider, including MacMail, Outlook and Thunderbird. This week I’d like to go over how to actually configure your e-mail client. This guide is written specifically for use in our system, which uses a webmail-based interface. However, the guide
Authors: Setting Up Your E-Mail Client Read More »
Every author who contacts me does so because he/she knows it’s time to build a website. But what these authors often don’t understand is just how important it is to have a long-term vision when building a site. Think too short term and you might make mistakes that are hard to rectify down the line.
5 Signs of Short-Term Thinking on Author Websites Read More »
I stumbled across a post on LinkedIn today. The title was: Book Giveaway: We are giving away 4 copies of this book! If you are interested, just send me your email and it will be sent to you as an Amazon gift! Interestingly, there were a few responses (already) from people hoping to get a
A Great Way to Build Your Email List: A Book Giveaway Read More »
One of the recommendations that I give to all of my clients is that they include a place on their author website for fans to enter their email address and stay notified of upcoming events, etc… There are so many different things that an author can do with that email list, including setting everyone up
4 Ways to Improve and Increase Your Email Sign-Ups Read More »
As I’ve mentioned many times before, collecting email addresses is a great way for an author to stay in touch with a ready-made audience of followers. By putting together an email list, an author can contact readers (instead of waiting for readers to come back to their website) when they are ready to announce a
5 Tips for a Successful Author Email Campaign Read More »
Several of my clients have asked me to send out newsletters to their mailing lists recently. But none of them seemed to understand exactly what a newsletter can do (or the information you can cull out of sending a newsletter). With that in mind, I thought it might be helpful to outline exactly what an
Author Newsletters: Tips, Misconceptions, and More! Read More »
It’s a rare breed of author who has thousands of names on their email list and just as many followers on Facebook and Twitter. Most authors have either built a website and are just getting into social networking, or have been active on social networking sites and are just now creating a website and building
3 Creative Ways to Sync up Your Email List, Social Networking Followers Read More »
I encourage all authors who are developing a website to have a newsletter sign-up area where they can start collecting names and email addresses. This list can be invaluable, because it’s comprised of people who have already expressed interest in your writing and want to hear from you. You couldn’t BUY a list like this.
The 3 Most Common Reasons Why People Are NOT Signing Up for Your Newsletter Read More »
One of the best things an author can do through an online presence — be it a website or social networking — is build followers. This becomes your ready-made marketing list — people you can pitch your book to, inform of your next book, and share your success stories. How many followers you have can
4 Reasons a Reader Will Become a Follower Read More »
