I often hear the term “author page” thrown around by clients as something they should have. I think it’s important that I first define what an author page is — and why it’s not the same thing as an author website. The term author page refers to one page on the web that is dedicated to […]
October is here already, and fall is in full swing. With that in mind, here are five must reads for authors from the month of September. If you missed any of these the first time around, here’s your chance to catch up! An author reveals ten secrets to marketing your own book Scroll.in September 9,
For the past few months, Publishers Weekly has been printing a monthly report from CoverCake about the most talked about books in social media. And these lists (and the corresponding analysis) have taught me a thing or two! First, here’s how CoverCake describes itself: At CoverCake, we are focused on helping organizations, their brands and
There are thousands — if not millions — of authors out there trying to make a name for themselves. Most of them have very little in terms of publicity agents, marketing experience, etc… So they’re basically fighting an uphill battle. That’s why so many authors are looking for ways to connect with other authors, and
You might love social media. You might hate social media. But there’s one thing you can’t deny: it’s practically a necessity in today’s world of author marketing. So how can you integrate social networking tools into your author website without creating even more work for yourself? Here are some ways to do just that… 1.
I came across an interesting read on PublishersWeekly.com this week. It’s about four YA authors who got together and organized their own book tour.
I’ll confess: I love Allie Phillips. Not only is she one of the kindest, politest people I’ve ever worked with, but she dedicates a chunk of her time to protecting animals: a very noble cause. So I was beyond thrilled when I noticed that, in a recent month, Allie got over 1,100 visitors to her
Most authors would kill to get 500 visits to their website in a month. But that’s exactly what Chip Wagar accomplished in December on his author website, AnAmericaninVienna.com. So how did he do it? Here’s what he had to say… Who built your website? How was the experience? Smart Author Sites. It was a great
Almost exactly one year ago, I launched a website for a new client: Soren Kaplan. I must confess … I always did like the site that we built for him, Leapfrogging.com, but I didn’t have any idea quite how successful it would be. After quickly browsing his recent statistics, I found that Soren has steadily
There’s always room for improvement on an author website. Whether your site was built 10 years ago (in which case, it most definitely needs updating) or 10 months ago, there are always new and interesting things that can be done to both update and improve your site. Thanks to my trusty Internet and Marketing Report