So you have an author website. And you, of course, have links to buy your book through your website (or at least I hope you do!) But how do you track book sales? In other words, how do you know if people are actually clicking on those links? And how do you know how many […]
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So you know you should blog to promote your book. But you worry it will be a waste of your time and effort. The solution? Group blogs. Why Authors Should Consider Group Blogs First, let’s define group blogs. These are individual blogs on specific topics that have multiple authors, each contributing posts. So, in other words,
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Okay, you’ve written your first novel and you’re interested in selling books online … so how do you actually go about that? Here are five basic tenets to help you get started selling books online… 1. It’s not that difficult to get a book listed on Amazon. Even if you didn’t publish your book through
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Smashwords recently released the results of its annual survey. And the results are … well … interesting. If you want to read the full report, you can check it out on the Smashwords blog. But here’s a summary of what you, as an author, can take from the 2015 Smashwords survey. 1. Offering things for
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What kind of content do you have on your author website? Sure, you have a bio page, a book description, and a few killer book reviews. But is that what’s really going to woo readers? The best way to drive new traffic (i.e. potential readers) to your site is to create some kick-ass author website
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I stumbled across this article on Publishers Weekly about why it’s important for authors to build email lists. In this day and age of social media, too many authors think that Facebook and Twitter followers are enough. They’re not. To paraphrase the author of the piece, here are just a few of the reasons you shouldn’t
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October is here already, and fall is in full swing. With that in mind, here are five must reads for authors from the month of September. If you missed any of these the first time around, here’s your chance to catch up! An author reveals ten secrets to marketing your own book Scroll.in September 9,
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By pure coincidence, I came across three articles today that all, in different ways, conveyed the same message. Self-publishing is the way to go. Why? Well, let’s go over what we can learn from each of these pieces… 1. In this infographic, we learn that self-published authors are now selling more books than the big
Should I Self Publish? The Answer Seems to Be … Read More »
Like it or not, today’s author also has to be a marketer. And what is it that you are marketing? Well, it’s your brand. But what exactly is your author brand? What are your options? What’s going to stick in everyone’s mind after they’ve visited your site? Here are four directions that I’ve seen authors
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As hard as it is to believe, it’s Labor Day weekend already. August has come and gone. With that in mind, here’s a summary of the best links we found in the month of August. These are must reads for authors who want to take book marketing to the next level. 1. Creating a Social
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