SEO vs. SEM for Authors

I have worked with many authors who ask me about search engine optimization. Many aren’t sure what the difference is between SEO and SEM/Google Adwords, another service we author. So hopefully this post will clear things up a bit. First, here are the simple definitions of each one: Search engine optimization (or SEO) is the

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A Common Author Sin

Most authors know that they need to build a writer website in order to properly promote themselves and their books. But too many authors build a website and then don’t bother to tell people about it. Big mistake! Get your domain name out there. Get people to link to your site. Here are some really

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