I came across a great post today (which I found through an author group on LinkedIn) on BookBuzz. It lists the 12 essentials to an author platform. But for the purpose of this blog, I’m going to pull out all of the things related to the online experience, since that’s the focus of what we do.
Here are excerpts from the post that are relevant:
1. E-mail list/Newsletter subscribers. Offer a freebie on your website – the first chapter of your book, an audio interview, or a white paper or report – in exchange for a name and e-mail address…. It’s important to keep your name and topic in front of the people who are most likely to buy your book; a regular e-mail newsletter is an excellent way to do that.
2. Facebook/Twitter followers. You don’t need a completed book to create a Facebook fan page [or a Twitter account]. Post content that gets followers involved and engaged. Invite your fans to bring other fans along, too.
3. A blog plus subscribers and traffic. I’m surprised at the number of bloggers who don’t make it possible for visitors to receive their blog postings by e-mail or RSS feed. They’re missing the opportunity to generate repeat traffic – and to measure their fan base. Google Analytics and other tools and resources help measure traffic volume, too, but a truer measure of your fan base is that list of people who sign up to receive more of your content
4. Syndicated column. Whether you’re self- or service-syndicated, your column helps you create fans all over the country or the world. Similarly, a regular column in a traditional or online media outlet makes a key contribution to your author platform.