Look at a dozen author websites — and websites in general — and you’ll find vastly different types of homepages. Some are flashy and exciting … some are informational … some are promotional. So what’s the best type of homepage for you? And what should the ideal homepage accomplish? Here are some ideas:
The Flashy Homepage
Who it’s for: This type of homepage — one that’s heavy in images or Flash — can work for an author whose writing style is dramatic fiction.
Benefits and drawbacks: An author who writes dramatic books should have a website that visually conveys the same feeling as the text in the book. If done correctly, it will certainly entice visitors to delve into the site to learn more. However, these types of homepages carry several risks. One is that the lack of text can seriously hurt you in terms of search engine optimization. The other potential drawback is losing people … someone who winds up on your site through a link or search engine result may or may not be interested enough in delving further into your site to learn more about you or your book.
Examples: We haven’t built too many sites like this, but here are a few:
The Informational Homepage
Who it’s for: A homepage that provides a lot of information — about the book, the author and/or the subject matter — is perfect for a nonfiction author who has an expertise in the subject or wants the site to serve as a resource for people who may have already read the book and want to learn more.
Benefits and drawbacks: An informational homepage can serve as an index of sorts, providing a taste of the various pieces of the site and what people can find if they delve deeper. It can include the beginning of an author bio, the most recent blog entry, links to resources, book excerpts, etc… Almost everyone who visits a site like this will find something on the homepage that they want to click on. And the drawbacks? Well, some authors would find homepages like these “boring.” If you’re the type of author who wants something dramatic, this type of homepage may seem a little too much like an online newspaper to you.
The Book Promotion Homepage
Who it’s for: A homepage like this is for an author who isn’t afraid to really be a blatant marketer of their books. Everything on a promotional homepage is with the purpose of selling the book. The text and pictures are promotional and site visitors aren’t really encouraged to click around the site. Instead they’re directed to buy the book NOW!
Benefits and drawbacks: Well, the benefits are obvious. If done properly, a promotional homepage makes someone more likely to buy the book immediately, rather than delve deeper into the site. But some site visitors could be turned off by the promotional tone and decide that they’d rather visit a website that provides them more information before asking them to pay.
The Author Promotion Homepage
Who it’s for: This is similar to a book promotion homepage, but its goal is to “sell” the author. Whether that be to publishers, agents or readers.
Benefits and drawbacks: Much like the book promotion homepage, the benefits of this type of homepage are obvious. For authors who already are established, it can get site visitors to join the email list or pre-order a future book. For those who are looking to get published, it immediately gives publishers or agents a chance to get to know you and your writings. The drawbacks are similar as well, in that some people could be turned off by self-promotion.
So which type of homepage best suits your needs? We’ll be happy to help. Contact us today for a free consultation about building you the right website.