Why — and How — Authors Should be Blogging

I have written more posts than I can count on author blogging: how to do it, when to do it, and why to do it.

It seems that I’m not alone. A blogger with Infinity Publishing — a self-publishing company with which we have a partnership — thinks the same way. Today, I present you with Sherrie Wilkolaski’s Blogging Is a Goldmine for Self-Published Authors.

Here are the highlights of her top 7 secrets to blogging success … with which I whole-heartedly agree.

  1. Select the key words for your website. Do you your research and find the right keywords that make the most sense for your title.  … Tag your content with those key words with every article.
  2. Write on the subject matter associated with your key words. It really is as simple as that.  It may take you some time, but find your voice.
  3. Fresh content. Write a new article every day, or at least 3-4 days a week and you’ll be a hit with the search engines.  Note:  Don’t just throw up anything on your blog.  Make sure it’s a value to your audience.
  4. Blog on the weekends. You’ll be a rock star with the search engines.
  5. Invite guest bloggers to the party. Blogging 356 days a year can become daunting, so why not invite some guest bloggers to join you in your effort to fill your blog with relevant content.  It also helps with cross-promotion, have your guest bloggers provide you with a link back to your site and ask that they let their audience know about their guest appearance.
  6. Syndicate your blog. Distribution of your content is key.  Make sure you have an RSS feed and an email subscription option to your blog.  Use your social media outlets to help market your daily blog posts and your content will go viral.
  7. Track your results with Google Analytics. Monitor the traffic on your site and see what content your visitors are most interested in…then write more of it.

Sherrie finishes her post by saying:

I’m living a bloggers dream.  Not only am I seeing the results in the website traffic.  It has rekindled my romance with writing.  It just doesn’t get any better than that.  Well, only if I was writing in Paris.  Cheers!

If more self-published authors took Sherrie’s advice, my job would be a whole lot easier!